The story
Founded by John Cash and Joseph Cash in 1846.1
The company was founded by two brothers, John and Joseph Cash, sons of a wealthy stuff (or textile)-merchant, also called Joseph. At the time of the company's founding, the father and sons already had a warehouse and offices in Hertford Street, Coventry. They sold ribbons made for them by outworkers.
In 1846, the two brothers set up a ribbon-making factory with 100 looms, at West Orchard.
From Wikipedia’s article on Cash's, shared under CC BY-SA 4.0.4