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Private company

Cashcade

UK-based online gambling marketing company

Cashcade Ltd was a UK-based online gambling marketing company that was a pioneer in the introduction of the concept of ‘free bingo’, as well as the delivery of online bingo to the mass market. It went through several ownership changes and has been owned by gambling operator Entain since 2017.2 It is headquartered in Douglas.1 Wikipedia text CC BY-SA 4.0

Last updated Oct 21, 2026.

Overview

2001Founded1
  • Industryonline gambling1
  • HeadquartersDouglas1
  • Legal formpublic company1

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Cashcade Ltd was a UK-based online gambling marketing company that was a pioneer in the introduction of the concept of ‘free bingo’, as well as the delivery of online bingo to the mass market. It went through several ownership changes and has been owned by gambling operator Entain since 2017.2

The story

It was founded in 2001 by Simon Collins and Patrick Southon and was acquired by PartyGaming in July 2009.

The company subsequently became part of bwin.party digital entertainment plc in March 2011, following the merger of PartyGaming with bwin Interactive Entertainment AG

Cashcade's current parent company is now owned by the multinational online gambling operator, Entain, who took control of the business as part of its acquisition of Bwin.party and subsequently Cashcade in February 2016 following a competitive bidding process with 888 Holdings.

From Wikipedia’s article on Cashcade, shared under CC BY-SA 4.0.3

Products and brands

  • Foxy Bingo

Listed on Wikidata.1

Cashcade owns aseveral online bingo and casino brands, including Foxy Bingo, Foxy Casino and Cheeky Bingo.

Foxy Bingo

Foxy Bingo is an online bingo site that features a human-sized fox mascot called ‘Foxy’ whose identity remained anonymous until March 2017 when Heather Graham was revealed as the new face of the brand as part of a £10 million Marketing Campaign.

Foxy Bingo is Cashcade's flagship brand and was acquired by PartyGaming in 2009.

Foxy Games

Foxy Games was founded in April 2015 as Foxy Casino, and is the slots and live game room derivative of Foxy Bingo. The games hosted on the website aim to prioritise mobile use.

Read the full text

Cheeky Bingo

Cheeky Bingo was first established in 2009, where it won an awards for the ‘Best Newcomer’ and ‘Best Innovation’ at the 4th Annual Online Bingo Summit.

From Wikipedia’s article on Cashcade, shared under CC BY-SA 4.0.3

Timeline

  1. 2001Founded Founded1

Sources

The numbers on this page point here. Each one links to the record it came from.

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