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Private company

Celebrations Group

Celebrations Group was a chain of British greeting cards stores. Most of their stores traded under the names of Cardfair and Card Warehouse. Celebrations Group was formed in 2006, when it purchased part of the Greeting Card Group from administrators PricewaterhouseCoopers.2 It is headquartered in Orton.1 It ceased to exist in 2009.1 Wikipedia text CC BY-SA 4.0

Last updated Oct 21, 2026.

Overview

2006Founded1
  • Industryretail1
  • HeadquartersOrton1

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Celebrations Group was a chain of British greeting cards stores. Most of their stores traded under the names of Cardfair and Card Warehouse.2

Products and brands

  • greeting card

Listed on Wikidata.1

On 28 November 2008 it was announced that Card Factory had purchased 76 of the group's 288 stores as part of a rescue package, securing around 500 of the 1800 jobs. In 2007, Card Factory, a greeting card retailer based in Wakefield, began a rapid expansion of its stores throughout the UK. The company, established in 1997 and maintaining a consistently similar brand identity, colour scheme, and stock, strategically opened stores in prominent locations nationwide, predominantly near or adjacent to Celebrations stores. This proximity led some customers to confuse Card Factory as a sister company or affiliated brand, despite offering similar, if not the same products at the same or significantly lower prices. This, coupled with the desirable high street locations, made the new Card Factory stores highly appealing, resulting in a shift in customer preference. Subsequently, Celebrations stores experienced a decline in sales, with some locations reporting a decrease exceeding two-thirds.

From Wikipedia’s article on Celebrations Group, shared under CC BY-SA 4.0.3

Timeline

  1. 2009Dissolved Dissolved1
  2. 2006Founded Founded1

Sources

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