The story
Cellular Abroad was founded in 2002 by Sebastian Harrison, son of cult film star and b-movie legend Richard Harrison and grandson of American International Pictures co-founder James H. Nicholson. After operating another successful internet company selling region-free DVD players, Sebastian saw similar market potential for international SIM Cards, and launched www.cellularabroad.com in October 2002, offering early tri-band frequency GSM cell phones and SIM Cards for 25 popular travel destinations.
Cellular Abroad became incorporated in 2004. To compete with the ever-changing mobile device market, Cellular Abroad changed their business model to mostly offer GSM cell phone rentals, and launched the Talk Abroad service for international travelers. The original 'Talk Abroad' SIM offered flat rates for use in over 70 countries, and free inbound calling to the SIM card on a Liechtenstein phone number.
In January 2007, Cellular Abroad negotiated a branding license with the National Geographic Society and went on to launch the National Geographic Talk Abroad Travel Phone, which offered a service similar to the original Talk Abroad SIM, but with a United Kingdom phone number and increased coverage in more than 100 countries.
April 2009 saw the release of the National Geographic Duet Phone; the first FCC approved dual-SIM card cell phone for the U.S. market.
Cellular Abroad started offering portable WiFi hotspots for international travelers in the fall of 2011.
From Wikipedia’s article on Cellular Abroad, shared under CC BY-SA 4.0.4