Private company
Children's Advertising Review Unit
Self-regulatory American children's advertising organization
The Children’s Advertising Review Unit (CARU) is a U.S. self-regulatory organization that was established in 1974 and is administered by BBB National Programs. It is an independent self-regulatory agency for the promotion of responsible advertising and privacy practices to children under the age of 13 in all media.2 It is headquartered in United States.1 Wikipedia text CC BY-SA 4.0
Last updated Oct 21, 2026.
Overview
- Industryadvertising1
- HeadquartersUnited States1
- Websitewww.caru.org
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The Children’s Advertising Review Unit (CARU) is a U.S. self-regulatory organization that was established in 1974 and is administered by BBB National Programs. It is an independent self-regulatory agency for the promotion of responsible advertising and privacy practices to children under the age of 13 in all media. CARU reviews and evaluates child-directed media for truth, accuracy, appropriateness, and sensitivity to children’s still developing cognitive abilities in accordance with its Self-Regulatory Guidelines for Children's Advertising, privacy guidelines, and relevant laws.2
Timeline
- 1974Founded Founded1
Links
- Websitewww.caru.org1
- WikipediaChildren's Advertising Review Unit
- WikidataQ5098012
Sources
The numbers on this page point here. Each one links to the record it came from.
- 1
- 2