The story
The Children's Film Foundation was formed in 1951 following the Wheare report that criticised the suitability of American programming for Saturday morning pictures. Mary Field was appointed chief executive.
The Foundation was initially funded by the Eady Levy (a voluntary tax on box office receipts), receiving 5% of the Levy with an initial budget of £60,000 per year. The Foundation made around six films a year, with most lasting less than an hour and shot in less than two weeks. Filming was mainly carried out during the school holidays, with the child cast supported by adult performers including Ronnie Barker, David Lodge, Patricia Hayes and Sydney Tafler, who were paid minimum rates set by Equity.
From 1953, the Foundation released each film to a different cinema circuit which was able to show the film for a year before passing it to the next circuit. With the film distributed through the four main circuits (Associated British, Gaumont, Odeon Cinemas and independents), the film would be on release for five years before being removed from release for a year and then re-released again. Following changes to the circuits and distribution patterns, in 1963, Gaumont and Odeon were grouped under the Rank circuit and the independent circuit was divided in two to retain four distribution groups.
In 1955, 1,915 cinemas in the UK screened children's matinées, of which 1,400 showed films produced by the Children's Film Foundation. As the CFF was a not-for-profit organisation, ticket prices remained at a sixpence (2½p) until 1971.
Frank Richard Wells (1903–82), second son of H. G. Wells and Amy Catherine Robbins, was a main executive at the CFF.
Some of the films were critically recognised, winning awards at the Cannes Film Festival, Moscow Film Festival and Venice Film Festival. The films were also popular on TV in the United States, and at 16mm showings in public libraries in Germany, Japan, Canada and South Africa.
By 1979, attendances for Saturday morning matinées were dwindling and the Foundation's annual funding was reduced from £530,000 a year to £330,000. The Eady Levy was abolished in 1985 and the Foundation made a few further films in the mid-1980s, by which time it had been renamed the Children's Film and Television Foundation (CFTF) in 1982. It ceased operations in 1987 and its final production was Just Ask for Diamond (1988).
Many of its films, dating back to the 1960s, continued to be shown on the BBC during the 1980s, in the Friday Film Special strand.
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In 2011, the CFTF changed its name to become the Children's Media Foundation (CMF), and has since lobbied producers at the BBC on funding issues for children's TV. In 2023, the CMF sent a briefing document to politicians including the Culture Secretary Lucy Frazer urging that streaming services offer “quality children’s content” from the UK. The Foundation has called for Netflix and YouTube to pay a levy of their profits to create a £100m fund for children’s programming.
Anna Home OBE currently serves as Board Chair of the CMF. In July 2026, Helen McAleer was appointed Editorial Director of the Children’s Media Conference (CMC).
From Wikipedia’s article on Children's Film Foundation, shared under CC BY-SA 4.0.3