The story
In 1954, Mao Zedong put forward that China should establish its own TV station. On 5 February 1955, the central broadcasting bureau reported to the State Council and proposed the program of establishing a medium-sized television station, later on premier Zhou Enlai included in China's first five-year plan the planned introduction of television broadcasts. In December 1957, the central broadcasting bureau sent Luo Donghe and Meng Qiyu to the Soviet Union and the German Democratic Republic for the inspection of their TV stations, such as Television in the Soviet Union and Deutscher Fernsehfunk, then the duo returned to Beijing to prepare for the establishment of the TV station. The station officially signed on for the first time as Peking Television on 1 May 1958, and began airing on 2 September of the same year.
Peking Television was formally renamed China Central Television on 1 May 1978, and a new logo was unveiled, in time for its 20th anniversary. Until the late 1970s, CCTV held only evening broadcasts, usually closing down at midnight. During the summer and winter academic vacations, it occasionally transmitted daytime programming for students, while special daytime programs were aired during national holidays.
In 1980, CCTV experimented with news relays from local and central television studios via microwave. It also had its first international collaboration that year, production of the documentary series Silk Road with Japan's public broadcasting company, NHK. In 1984, CCTV established the wholly owned subsidiary China International Television Corporation (CITVC). A one-year deal with U.S. network CBS was signed in June 1983 to supply the network with 64 hours of shows.
By 1985, CCTV had already become a leading television network in China. In 1987, CCTV grew due to the adaptation and presentation of Dream of the Red Chamber, the first Chinese television drama to enter the global market. In the same year, CCTV exported 10,216 shows to 77 foreign television stations.
Initially, the CCP's Central Publicity Department issued directive censorship of programs. During reform in the 1990s, it adopted new standards for CCTV, "affordability" and "acceptability", loosening the previous government control. Affordability refers to purchasing ability of programs, while acceptability requires that a program has acceptable content, preventing the broadcast of material that contains inappropriate content or expresses views against the CCP. In 2001, an Australian author argued that increasing commercialization of CCTV had enhanced its propaganda abilities.
In March 2018, as the nation began marking the 60th year of television, CCTV ownership changed hands to a new state holding group, the China Media Group, as part of the deepening the reform of the Party and state institutions.
Overseas broadcasting
In 1990, CCTV subsidiary, CITVC, established China Television Corporation in California to distribute CCTV content in the U.S. In 2000, CCTV's all-English channel, known as CCTV-9 or CCTV International, was launched.
In 2001, the Great Foreign Publicity Plan was launched by Xu Guangchun, the head of SARFT, also the deputy head of the CCP's Central Publicity Department after the urgency of bringing the voice of China to the world was presented by Jiang Zemin, former General Secretary of the Chinese Communist Party. The idea of an English channel was brought out in 1996. CCTV-4 had three half-hour English news broadcasting every day, but later, on 25 September 2000, CCTV-9 a satellite channel was set up to be the first 24-hour English channel, aimed to establish the overseas market. In October 2001, CCTV partnered with AOL Time Warner and other foreign news corporations, giving them access to the Chinese media market in exchange for cable delivery in the US and Europe, mainly delivering CCTV-9 programs.
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The CCTV-4 channel split into three separate channels on 1 April 2007—each serving different time zones: China Standard Time (CST), Greenwich Mean Time (GMT), and Eastern Standard Time (EST)—in order to improve service for audiences around the world.
On 25 July 2009, CCTV launched its Arabic-language international channel, stating that it aims to maintain stronger links with Arab nations.
In 2015 and 2018, CCTV signed cooperation agreements with Russian state media outlet RT.
In December 2016, CCTV's foreign language services were spun off into China Global Television Network (CGTN).
CCTV and Uzbekistan's National Television and Radio Corporation (UzTRK) cooperate to produce joint programs and documentaries.
China Network Television
China Network Television (CNTV) was an internet-based broadcaster of China Central Television which launched on 28 December 2009.
From Wikipedia’s article on China Central Television, shared under CC BY-SA 4.0.4
