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Founded by Curt Marvis in 1999.1
CinemaNow was founded in 1999 as one of the first video on demand Internet streaming media platforms.
In July 2004, it raised an $11 million Series D round from Menlo Ventures, Cisco Systems and Lions Gate Entertainment.
In July 2006, it raised a $20.3 million Series E round from EchoStar, Cisco Systems, Index Holdings, Menlo Ventures, Lions Gate Entertainment, and Microsoft.
In November 2008, Sonic Solutions acquired CinemaNow.
In January 2009, Sonic and Blockbuster announced a strategic alliance to provide digital content delivery under the Blockbuster brand, essentially merging the digital storefronts of CinemaNow and Blockbuster.
In 2010, Sonic Solutions and Best Buy announced a strategic alliance which resulted in Best Buy's acquiring the CinemaNow brand.
Sonic Solutions rebranded the CinemaNow movie technology as RoxioNow, which became a white label movie store business. Sonic Solutions was acquired by Rovi Corporation for $775 million in December 2010 and continued to operate the white label movie store business, which was renamed the Rovi Entertainment Store.
In July 2013, Rovi announced that the Rovi Entertainment Store had been acquired by Reliance Majestic Holdings LLC, a new media company backed by Proveho Capital, a private equity firm based in Austin, Texas. In July 2014, Best Buy sold the CinemaNow business to the private equity firm Regent Equity Partners.
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The company changed hands again in January 2016, when Regent Equity Partners sold CinemaNow to the UK-based company FilmOn. Reports surfaced in August 2017 that the site had become inaccessible, and it was later confirmed that CinemaNow had been removed from Ultraviolet's list of providers.
From Wikipedia’s article on CinemaNow, shared under CC BY-SA 4.0.3