The story
Former Commission Junction competitor beFree, Inc. was acquired by Value-click, Inc. in 2002, before Commission Junction. beFree was gradually phased out in favor of Commission Junction.
On February 3, 2014 Value-click, Inc. announced it has changed its name to Conversant, Inc., bringing former Value-click, Inc. companies Commission Junction, Dotomi, Greystripe, Mediaplex, and Value-click Media under one name.
Conversant was bought by Alliance Data in 2014. Commission Junction continues to be known as CJ Affiliate.
From Wikipedia’s article on CJ Affiliate, shared under CC BY-SA 4.0.4