Club Quarters

Since 2022–2023, Club Quarters has undergone a significant brand refresh, focusing on modernizing design, enhancing guest amenities, and upgrading technology across its properties. Two of its London properties, London City and St. Paul’s, were among the first to receive the new look, featuring updated “Club Living Rooms,” redesigned guest rooms, more curated communal spaces, and upgraded digital capabilities such as keyless entry and improved connectivity.

The hotel chain's digital key system is designed to help streamline the check-in process, and provide guests with a more secure and sustainable alternative to traditional key cards, and is compatible with both Apple and Android devices. The option for a digital key is available at all Club Quarters locations, making Club Quarters the first hotel chain to implement this technology at every one of its properties.

As part of this transformation, the company has emphasized its “bleisure” appeal—catering not just to business travelers but also to those combining leisure and work—while retaining its positioning in core business/cultural hubs.