The story
Clydeside Scottish was one of the shortest lived of the "new" Scottish Bus Group subsidiaries, lasting shortly under four years as a stand-alone company. Clydeside was created in preparation for the deregulation of the British bus industry in 1986, and eventual privatisation of the state-owned Scottish Bus Group (SBG). A bright red and yellow livery was introduced for the fleet, and a fleet name displayed in a style different from the corporate SBG look.
On deregulation, the company launched a network of services in the city of Glasgow, competing against the city operator Strathclyde Buses. A large number of two-person operated open-platform AEC Routemaster buses were purchased from London Transport for these services, which gave the company the advantage of giving change (as opposed to the exact fare the city operator demanded) without the buses having to linger at bus stops. The Routemasters operated on services into Paisley, Renfrew and Johnstone. Strathclyde Buses retaliated against the competition, however, by introducing routes beyond the city boundary and into Clydeside's operating territory.
A number of innovative marketing initiatives were introduced including ticketing, advertising, staff motivation and production of a story book "Rodney The Routemaster comes to Town" aimed at children.
While competing with the much larger Strathclyde Buses, Clydeside suffered an explosion of new operators in Paisley and in particular, Greenock. Clydeside found it increasingly difficult to compete against so many operators with much smaller operating costs. In May 1989 it was merged with Western Scottish. The Clydeside name was retained by Western as a trading name, but its red and yellow livery was replaced by Western black, white and red.
From Wikipedia’s article on Clydeside Scottish, shared under CC BY-SA 4.0.3