Private company
CNW Marketing Research
CNW Marketing Research, Inc. (CNWMR), known primarily as an automotive marketing research company, was a private company founded in 1984. It operated separate research offices covering the automotive, computer, electronics, housing, and personal investment industries, as well as a research office covering political issues. CNW was a reclusive firm and has been the subject of some controversy (see below), with subscribers in nine countries including government agencies, Wall Street brokerage houses and financial institutions.2 It is headquartered in Bandon.1 It ceased to exist in 2015.1 Wikipedia text CC BY-SA 4.0
Last updated Oct 21, 2026.
Overview
- HeadquartersBandon1
- Websitewww.cnwmarketingresearch.com
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CNW Marketing Research, Inc. (CNWMR), known primarily as an automotive marketing research company, was a private company founded in 1984. It operated separate research offices covering the automotive, computer, electronics, housing, and personal investment industries, as well as a research office covering political issues. CNW was a reclusive firm and has been the subject of some controversy (see below), with subscribers in nine countries including government agencies, Wall Street brokerage houses and financial institutions. Major clients included Gannett Newspapers, Time Inc., Meredith Publishing (Better Homes et al.) as well as a long list of corporate clients.2
Controversies and legal
Controversy
CNWMR's publication "From Dust to Dust" states that for the 2005 model year a Hummer H2 or H3 (but not the H1) is more efficient in terms of cost per lifetime mile than a Prius. While a Prius is one-third the weight of a Hummer and gets between four and six times better fuel economy, CNWMR argued the Hummer vehicles are built using less costly technology and are driven more over their lifetime. CNWMR calculates most expenses occur during construction and disposal, not during operation. Additionally, their efficiencies are based on Priuses lasting fifteen years during which their owners drive only an average of 109,000 mi (175,000 km) whilst CNWMR expects Hummers to be driven more than 300,000 mi (480,000 km) over their lifespan. Arguments against the claim call the methods of analysis that produced these figures questionable. CNWMR responded to many of these questions with more details about their methods.
CNWMR has since added data for 2007–2008 model year cars in the June 2008 release of their "From Dust to Dust" study and the Prius cost per lifetime mile fell 23.5% to $2.191 per lifetime mile while the H3 cost rose 12.5% to $2.327 per lifetime mile. The Prius and smaller hybrids in general now cost less per mile than any large SUV, but still more than most normal 'economy' cars according to their own data.
From Wikipedia’s article on CNW Marketing Research, shared under CC BY-SA 4.0.3
Timeline
Links
- Websitewww.cnwmarketingresearch.com1
- WikipediaCNW Marketing Research
- WikidataQ5013205
Sources
The numbers on this page point here. Each one links to the record it came from.
- 1
- 2WikipediaCNW Marketing Research on Wikipedia
- 3