The story
Conduit was founded in 2005 by Shilo, Dror Erez, and Gaby Bilcyzk. Between years 2005 and 2013, it ran a successful but controversial toolbar platform business.
Conduit was part of the so-called Download Valley companies monetizing free software and downloads by bundling adware. The toolbars were criticized by some as being very difficult to uninstall. The toolbar software was referred to as a "potentially unwanted program" by some in the computer industry because it could be used to change browser settings.
The company had more than 400 employees in 2013. In September of the same year, Conduit spun off its entire website toolbar business division, which combined with Perion Network. After the deal, Conduit shareholders owned 81% of Perion's existing shares and both Perion and Conduit remained independent companies. The substantial size of the Conduit user base allowed Perion to immediately surpass AOL in U.S. searches.
In 2015, Conduit announced it would purchase Keeprz, a mobile customer loyalty platform, for $45 million.
From Wikipedia’s article on Conduit (company), shared under CC BY-SA 4.0.4