Private company

ConsumerLab.com

Logo: consumerlab.com3

American publisher of health data

ConsumerLab.com, LLC. is a privately held American company registered in White Plains, NY. It is a publisher of test results on health, wellness, and nutrition products. Consumer Labs is not a laboratory, but contracts studies to outside testing laboratories.2 Wikipedia text CC BY-SA 4.0

Last updated Oct 21, 2026.

Overview

ConsumerLab.com, LLC. is a privately held American company registered in White Plains, NY. It is a publisher of test results on health, wellness, and nutrition products. Consumer Labs is not a laboratory, but contracts studies to outside testing laboratories. It purchases dietary supplement products and other consumer goods directly from public storefronts and online retailers, contracts for testing by private laboratories, and publishes reports based on the results. It primarily derives revenue from the sale of subscriptions to its online publications, which are paywalled. Other sources of revenue include a proprietary certification program, licensing fees, contents re-publication license fees, and advertising.2

The story

ConsumerLab.com was founded in 1999 by Tod Cooperman M.D., a graduate of the Boston University School of Medicine.

From Wikipedia’s article on ConsumerLab.com, shared under CC BY-SA 4.0.4

Products and brands

Products and services

ConsumerLab.com reports that its main revenue is from online subscriptions. Other revenue-generating products include books, survey reports and the sale of licenses to publish its proprietary information. Tests are not conducted by ConsumerLab.com, but are contracted to independent laboratories. A 2000 New York Times article reports one of the laboratories is Alpha Chemical and Biomedical Laboratories in Petaluma, CA.

Products to be tested are purchased directly from retail stores, online retailers, mail-order catalogs, or multi-level marketing companies. Products are not accepted from manufacturers, and are retested every few years. A 2004 Journal of the Medical Library Association review noted that "approximately half of the [laboratory test results] reports indicate the date the review was posted". For a fee, ConsumerLab.com offers a voluntary certification program. Products that pass the certification can use the "CL Seal of Approval" for which there is a licensing fee. Vendors of brand name products named in its reports can, for an advertising fee, be listed in a "Where to Buy" section which is clearly marked as advertising.

Research and Publications

In the analysis "[A Multi-Year Heavy Metal Analysis of 72 Dark Chocolate and Cocoa Products in the USA](https://doi.org/10.3389/fnut.2024.1366231)," published in Frontiers in Nutrition (2024), researchers from ConsumerLab.com and George Washington University analyzed lead (Pb), cadmium (Cd), and arsenic (As) in cocoa products tested from 2014 to 2022. The research revealed that 43% of products exceeded California's Proposition 65 levels for Pb, and 35% for Cd, although 97.2% met less stringent US FDA standards for Pb. Products labeled as "organic" were more likely to have higher levels of both lead and cadmium. This underscores the need for vigilant heavy metal monitoring in cocoa products, especially those labeled organic, to ensure consumer safety.

From Wikipedia’s article on ConsumerLab.com, shared under CC BY-SA 4.0.4

Sources

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    Company websiteConsumerLab.com logo
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