Private company

Content Authenticity Initiative

Logo: Pia Blumenthal for Adobe, Public domain, via Wikimedia Commons3

Industry advocacy coalition and Adobe corporate business unit

The Content Authenticity Initiative (CAI) is an industry advocacy coalition and corporate business unit of Adobe Inc. that promotes the adoption of digital media provenance and attribution standards.2 Wikipedia text CC BY-SA 4.0

Last updated Oct 21, 2026.

Overview

Visual glossary of C2PA metadata
Photo: Coalition for Content Provenance and Authenticity, CC BY-SA 4.0, via Wikimedia Commons4

The Content Authenticity Initiative (CAI) is an industry advocacy coalition and corporate business unit of Adobe Inc. that promotes the adoption of digital media provenance and attribution standards.2