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Private company

Coolblue

Logo: Coolblue B.V., Public domain, via Wikimedia Commons4

Dutch e-commerce company

Coolblue B.V. is a Dutch e-commerce company that was founded in 1999 by Pieter Zwart (CEO), Paul de Jong, and Bart Kuijpers. The company operates in the Netherlands, Belgium, and Germany. As of 2025 it has 38 physical stores.2 Wikipedia text CC BY-SA 4.0

Last updated Oct 21, 2026.

Overview

1999Founded1
  • Industryconsumer electronics industry1
  • HeadquartersRotterdam1
  • Websitewww.coolblue.be
  • Legal formbesloten vennootschap1
  • LEI72450020ONP2TGFMWS033
  • StatusActive3
  • LEI statusIssued and current3
  • Registered addressWeena 664, 3012CN Rotterdam, Netherlands3
  • Registered withThe Netherlands Chamber of Commerce, 243300873

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Coolblue Oostplein
Photo: Kniesoor, CC BY-SA 4.0, via Wikimedia Commons6

Coolblue B.V. is a Dutch e-commerce company that was founded in 1999 by Pieter Zwart (CEO), Paul de Jong, and Bart Kuijpers. The company operates in the Netherlands, Belgium, and Germany. As of 2025 it has 38 physical stores. In 2025, Coolblue reported a revenue of €2,56 billion, with a profit (EBITDA) of €86,5 million.2

Corporate structure

Coolblue is part of a group headed by Mondhoekie B.V.. 2 entities, 1 country on record. Switch between the flow chart and the network, and select any entity to see its details.

  • Mondhoekie B.V. Rotterdam, Netherlands
    • Coolblue 100% · Rotterdam, Netherlands

Built from parent and subsidiary links from GLEIF, the Global Legal Entity Identifier Foundation (CC0). Each entity in the chart links to its source.

The story

The company was founded in 1999 by Pieter Zwart (CEO), Paul de Jong, and Bart Kuijpers. Coolblue operates in the Netherlands, Belgium, and Germany. The company started as separate webshops such as MP3man.nl, PDAshop.nl, and Laptopshop.nl, but all domains were merged into the Coolblue.nl domain in 2018.

The company currently has a Dutch, Belgian, and German website and has 36 physical stores in the Netherlands, Belgium and Germany. The company started with a distribution center in Capelle aan den IJssel, but moved to an entirely new distribution center in 2013. Over the years, this Tilburg distribution center expanded to its current size of 88,000 m2. In 2016, Coolblue launched its own van delivery service, CoolblueDelivers. The company further expanded its delivery proposition in 2018, when it introduced CoolblueBikes.

The name Coolblue is the opposite of Hot-Orange, which used to be an online warehouse that outsourced its operations to third parties, was financed externally, and didn't have a customer service. Coolblue's founders wanted to do the exact opposite, and reflected this intention in the name of their company.

Coolblue was voted best webshop in the Netherlands in the consumer electronics category by Thuiswinkel Awards in 2012 and 2013. From 2013 to 2022, Coolblue won the Tweakers award for Best Webshop of the Netherlands and Belgium every year. In July 2020, Coolblue expanded to Germany.

From Wikipedia’s article on Coolblue, shared under CC BY-SA 4.0.5

Products and brands

Coolblue currently offers a wide assortment of consumer electronics. Additionally, it sells and installs solar panels and charging stations, and offers Home Office Stores for employers. In January 2021, Coolblue announced its energy label, Coolblue Energy.

From Wikipedia’s article on Coolblue, shared under CC BY-SA 4.0.5

Subsidiaries and ownership

Ultimate parent

Ownership links from GLEIF, the Global Legal Entity Identifier Foundation (CC0); each one cites its LEI record.

Timeline

  1. 1999Founded Founded1

Sources

The numbers on this page point here. Each one links to the record it came from.

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