Private company

Craft Sportswear

Logo: craftsportswear.com³

Swedish sportswear brand

Last updated Oct 21, 2026.

Overview

1977Founded¹

HeadquartersBorås Municipality¹
Websitewww.craftsportswear.com
Legal formaktiebolag¹

See how the biggest companies compare on our leaderboards

Craft Sportswear (previously known as Craft of Scandinavia) is a Swedish producer of functional sports apparel. The company is based in Borås, an old and traditional textile industry town in the South of Sweden. The initial concept of its founder Anders Bengtsson was to develop underwear that propels moisture away from the skin during physical activity. Craft started with technical base layers and soon developed the three-layer principle with a second layer of insulation and moisture transportation as well as an outer shell for protection. Today, the company offers gear for many sports, it specializes in layer three for running, triathlon, bike and cross-country skiing.²

Corporate structure

Craft Sportswear is part of a group headed by New Wave Group. 7 entities, 2 countries on record. Switch between the flow chart and the network, and select any entity to see its details.

New Wave Group Göteborg, Sweden
- Craft Sportswear Borås Municipality
- Orrefors Kosta Boda Kosta, Sweden
- Seger Europe AB Gällstad, Sweden
- Craft of Scandinavia AB Subsidiary · Borås, Sweden
- Tenson AB Subsidiary · Västra Frölunda, Sweden
- TEXET BENELUX Subsidiary · Aarschot, Belgium

Built from parent and subsidiary links from GLEIF, the Global Legal Entity Identifier Foundation (CC0); subsidiaries, stakes and holdings from Wikidata (CC0). Each entity in the chart links to its source.

The story

In 1973, Swede Anders Bengtsson started developing a base layer material that transports moisture (sweat) away from the skin. Bengtsson tested his designs by weighing his gear after exercise sessions. He used polyester fibers, which only absorb a minimum amount of moisture, and worked them into a weaving construction. The resulting capillary action further promotes moisture expulsion transporting sweat from the skin to the outer surface of the garment where it quickly evaporates. The brand Craft of Sweden was officially founded in 1977. In addition to technical baselayers, the company soon started producing second layer garments (focused on fleece material) and outerwear.

From Wikipedia’s article on Craft Sportswear, shared under CC BY-SA 4.0.⁴

Subsidiaries and ownership

Parent company

New Wave Group since 1996

From Wikidata.¹

Acquisitions

New Wave Group acquired the brand in 1996.

Critics

Craft is sometimes criticized for having its clothes produced in low-wage countries. This is where the production of fabrics and clothing takes place.