The story
The ice cream parlor is a family business that was founded in 1915 by Willem Crusio. His two sons continued in two ice cream parlors, of which one is still in existence and operated by the fourth generation of the family. The ice cream is made according to a secret family recipe. The parlor is currently operated by Coen Crusio and his partner Kiona Malinka. An annual marketing event is the "Lente IJs" (English: Spring ice cream) action, where for several hours ice cream with a spring-inspired flavor (such as rose petal) is distributed for free.
In 2022 the opening of a second ice cream parlor in Hoogerheide was announced for Spring 2023.
From Wikipedia’s article on Crusio (ice cream parlor), shared under CC BY-SA 4.0.4