The story
Fare-free service
In 2020, CUE stopped collecting fares to reduce passenger contact during the COVID-19 pandemic. In January 2022, the City Council approved a plan to formalize a 3-year zero-fare pilot program that would make CUE free to ride through June 2025. In the spring of 2022, CUE was awarded a Transit Ridership Incentive Program grant from the Virginia Department of Rail and Public Transportation, extending the pilot through June 2026.
By November 2025, the policy's fate was still being determined. While CUE steadily lost ridership for over a decade starting from 2008, the trend actually reversed due to the suspension of fare collection in 2020 - in spite of the pandemic, ridership actually started trending upward. During a presentation to City Council, James Gomez, a transit project manager of the consultant Kimley Horn, leading the evaluation on whether CUE should continue the zero-fare policy or resume fare collection, said: “This coming year, CUE is expected to exceed 1 million rides, and we’ve seen about a 60% increase from the pre-pandemic levels of ridership.”
After the grant expired, the city continued to fund fare-free CUE service in its annual budget; the buses remain free for all passengers as of August 2026.
From Wikipedia’s article on CUE Bus, shared under CC BY-SA 4.0.4
