The story
TruStage Financial Group was founded in 1935 as the CUNA Mutual Insurance Society. Its purpose was to offer financial protection to Americans during the credit union movement. The "CUNA" in the company's name originally stood for "Credit Union National Association". It is headquartered in Madison, Wisconsin.
After World War II, CUNA grew rapidly and expanded many of its services. It began selling insurance products in 1983. The company first registered the TruStage brand trademark in 2010, and it was first used commercially in 2013.
TruStage is the brand name of a group of insurance products provided by TruStage Financial Group. TruStage is the insurance arm of TruStage Financial Group, which is rated "A" (Excellent; 3rd highest out of 16 possible ratings) by credit rating agency A.M. Best as of February 2017. The TruStage brand first sold insurance products commercially in 2013. It exceeded $1 billion in consumer coverage in 2017, and exceeded $6 billion in 2018. TruStage Financial Group is the marketing name for CMFG Life Insurance Company, its subsidiaries, and affiliates.
On July 11, 2026, TruStage detected a cybersecurity incident in their systems. The incident response caused suspension of almost all financial services offered by TruStage starting July 14, 2026. Numerous class action lawsuits were filed as a result. The company described the incident as a "particularly broad attack on our network and system". As of the beginning of October 2026, services remained incompletely operational and the company has stated they are rebuilding parts of their infrastructure. The full scope and impact of the security breach has not been communicated publicly.
From Wikipedia’s article on TruStage Financial Group, shared under CC BY-SA 4.0.4