Private company

Customatix

Footwear company based in Santa Cruz¹

Customatix (later "Cmax") was a Santa Cruz, California-based seller of made-to-order footwear launched in May 2000. The parent company, Solemates, Inc., was founded in 1999 by former Adidas executives Dave Ward, Irmi Kreuzer, Mikal Peveto and David Solk. Through the Customatix.com website, customers could personalize various shoe designs and purchase their custom pairs.² Wikipedia text CC BY-SA 4.0

Last updated Oct 21, 2026.

Overview

2000Founded¹

HeadquartersSanta Cruz¹
Legal formcompany¹

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Customshoes — Photo: Cc-by-sa-3.0, via Wikipedia³

Customatix (later "Cmax") was a Santa Cruz, California-based seller of made-to-order footwear launched in May 2000. The parent company, Solemates, Inc., was founded in 1999 by former Adidas executives Dave Ward, Irmi Kreuzer, Mikal Peveto and David Solk.²

Timeline

2000Founded Founded¹

Links

WikipediaCustomatix
WikidataQ5196420

Sources

The numbers on this page point here. Each one links to the record it came from.

1
WikidataCustomatix on Wikidata
2
WikipediaCustomatix on Wikipedia
3
Wikimedia CommonsCustomatix photo by unknown, Cc-by-sa-3.0