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Private company

D-A-S-H

Logo: Dash, Public domain, via Wikimedia Commons3

Defunct fashion chain

Dash was a boutique clothing and accessory chain founded in 2006 by sisters Kim Kardashian, Kourtney Kardashian, and Khloé Kardashian. The boutique had three locations; West Hollywood, New York City, and Miami. In December 2016, the New York City location was closed.2 Wikipedia text CC BY-SA 4.0

Last updated Oct 21, 2026.

Overview

2006Founded1

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Dash was a boutique clothing and accessory chain founded in 2006 by sisters Kim Kardashian, Kourtney Kardashian, and Khloé Kardashian. The boutique had three locations; West Hollywood, New York City, and Miami. In December 2016, the New York City location was closed. In April 2018, the two remaining locations closed, and the company shut down after 11 years of operation.2

Products and brands

The first Dash boutique was opened in Calabasas, California in 2006. The original store was subsequently relocated to West Hollywood in 2012. The retail stores have appeared on reality television series about the Kardashian family, Keeping Up with the Kardashians, which premiered in 2007 on the E! cable network. Kim Kardashian has disclosed that she initially wanted Keeping Up with the Kardashians to focus more on their stores in order to bring people's attention and later said that she "didn't think it would turn into what it turned into." The second store was opened in Miami Beach, Florida on May 20, 2009.

The third store was opened on November 3, 2010, in the SoHo district of Manhattan, New York City. In November 2010, TMZ reported that the store maintained to bring in an average gross of $50,000 every day since its opening date; on Black Friday the store brought in over $100,000. The store closed in December 2016 due to high rent.

In the summer of 2014, the sisters opened a pop-up retail store in Southampton, New York, which was featured in Kourtney and Khloé Take The Hamptons, a spin-off of Keeping up with the Kardashians.

From Wikipedia’s article on Dash (boutique), shared under CC BY-SA 4.0.4

Timeline

  1. 2006Founded Founded in Calabasas1

Sources

The numbers on this page point here. Each one links to the record it came from.

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