The story
The Society was founded on 21 April 1911 at the Palace Hotel in Copenhagen as the 'Society for Nature Conservation (Forening for Naturfredning). For many years, its focus was on promoting public access to beaches and forests, particularly to the Øresund Strait and the Jægersborg Deer Park. By 1912 it was campaigning against litter, with the slogan "Sandwich wrappers and eggshells don't look pretty in forest pools!" It also opposed billboards along country roads and campaigned for the maintenance of roadside trees and boulders.
By 1925, the Society had over 3,000 members, and in the same year it changed its name to the Danish Society for Nature Conservation (Danmarks Naturfredningsforening), signifying that it had gained a nationwide status. In 1937, as the result of the intervention of the Danish Prime Minister Thorvald Stauning, the Nature Conservation Act was modified to give the Society a statutory status in conservation matters.
In 1987, the Society's membership peaked at 260,784. However, although competition with similar bodies has now led to a fall to some 140,000 members, it remains the largest nature conservation and environmental organisation in Denmark.
The Society has more than ninety branches and employs a secretariat of some fifty people. Its national offices are at Masnedøgade 20, Copenhagen.
From Wikipedia’s article on Danish Society for Nature Conservation, shared under CC BY-SA 4.0.5