The story
The original Dave's Insanity Sauce premiered around 1993 and was one of the first sauces to be made directly from capsaicin extract, allowing it to be hotter than the hottest habanero-pepper sauces of the day. It has been rated at 180,000 Scoville units, compared with 2,500 for Tabasco sauce. Part of the messaging behind the sauce name (Insanity) was founder Dave Hirschkop's wearing of a straitjacket at events promoting his products.
From Wikipedia’s article on Dave's Gourmet, shared under CC BY-SA 4.0.4