Private company
Davie Brown Entertainment
Marketing company based in Los Angeles, founded in 19801
Davie Brown Entertainment was founded in 1980 by Jim Davie, who had created the "Pepsi Challenge" marketing program, and Brad Brown, as the entertainment marketing agency of PepsiCo, which was concerned about how much exposure its primary competitor, The Coca-Cola Company, had in the entertainment space. At the time it was founded, it was known as the "Pepsi-Cola Entertainment Group," according to the book Madison & Vine by Scott Donaton.2 Wikipedia text CC BY-SA 4.0
Last updated Oct 21, 2026.
Overview
- Industrymarketing1
- HeadquartersLos Angeles1
- Websitewww.themarketingarm.com/capabilities/entertainment
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Davie Brown Entertainment was founded in 1980 by Jim Davie, who had created the "Pepsi Challenge" marketing program, and Brad Brown, as the entertainment marketing agency of PepsiCo, which was concerned about how much exposure its primary competitor, The Coca-Cola Company, had in the entertainment space. At the time it was founded, it was known as the "Pepsi-Cola Entertainment Group," according to the book Madison & Vine by Scott Donaton. At the time it was founded, the agency was one of the first product placement and entertainment promotion agencies in the U.S. For the first five years it was in business, the agency worked exclusively for PepsiCo.2
Timeline
- 1980Founded Founded1
Links
- Websitewww.themarketingarm.com/capabilities/entertainment1
- WikipediaDavie Brown Entertainment
- WikidataQ5241692
Sources
The numbers on this page point here. Each one links to the record it came from.
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- 2