Private company

Day To LLife

International chain of cream puff stores

Beard Papa's (ビアード・パパ) is an international chain of cream puff stores started in Japan, owned by DAY TO LIFE Co., Ltd. (株式会社DAY TO LIFE). Their slogan is "Fresh and natural cream puffs". Beard Papa's has over 250 stores in Japan, and over 500 worldwide in 12 countries and territories.2 It is headquartered in Osaka.1 Wikipedia text CC BY-SA 4.0

Last updated Oct 21, 2026.

Overview

1999Founded1
Original cream puff at Beard Papa's
Photo: young, CC BY-SA 2.0, via Wikimedia Commons4

Beard Papa's (ビアード・パパ) is an international chain of cream puff stores started in Japan, owned by DAY TO LIFE Co., Ltd. (株式会社DAY TO LIFE). Their slogan is "Fresh and natural cream puffs". Beard Papa's has over 250 stores in Japan, and over 500 worldwide in 12 countries and territories.2

The story

The first Beard Papa's was opened in 1999 by Yuji Hirota in Osaka, Japan with the motto Pipin' Hot Cream Puffs. Since its beginnings, Beard Papa's has grown considerably expanding outside of Osaka and Japan to Australia, Canada, China, Hong Kong, Indonesia, Korea, Malaysia, New Zealand, Pakistan, the Philippines, Singapore, Taiwan, Thailand, Sri Lanka, the United Kingdom, the United Arab Emirates, the United States, and Vietnam.

The company opened a flagship outlet, its first in Europe, in London's Oxford Street in December 2006. This closed in 2010. In March 2026, a branch was opened in Leipzig, Germany.

In June 2008, Beard Papa's was ranked "Wired" by Wired Magazine, the magazine's highest rating, above "Tired" and "Expired".

The Beard Papa character appeared in the 2012 Disney animated film Wreck-It Ralph and was voiced by John DiMaggio.

From Wikipedia’s article on Beard Papa's, shared under CC BY-SA 4.0.3

Timeline

  1. 1999Founded Founded1

Sources

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