The story
Dedeman was founded in 1992 by two brothers named Adrian and Dragoș Pavăl, in Bacău, Romania.
Its first store was initially only 16 square meters, selling various retail merchandise.
Since 2010, Dedeman is the DIY market leader in Romania by turnover, and since 2012, its increasing number of stores has cemented its position as such.
In October 2011, Dedeman became, for the first time, sponsor of the Romanian Olympic and Sporting Committee for two years. The partnership continued in 2015, under the brand "Team Romania", when Dedeman became Main Partner of the Romanian Olympic and Sporting Committee for a period of 5 years.
In 2014, Dedeman signed a sponsorship with the Romanian tennis player Simona Halep.
In 2015, Dedeman became the fourth biggest player in the Central and East Europe DIY market, with a market share of 1.9%, according to a study by PMR Research.
From Wikipedia’s article on Dedeman, shared under CC BY-SA 4.0.4