The story
Founded by Louis Delage and Louis Delâge in 1905, in Levallois-Perret.1
Early history
The company was founded in 1905 by Louis Delâge, who borrowed Fr 35,000, giving up a salary of F 600 a month to do so.
Its first location was on the Rue Cormeilles in Levallois-Perret. The company at first had just two lathes and three employees, one of them Peugeot's former chief designer. Delage initially produced parts for Helbé, with the De Dion-Bouton engine and chassis assembled by Helbé; Delage added only the body.
The first model was the Type A, a voiturette which appeared in 1906. It was powered by a one-cylinder De Dion-Bouton of 4.5 or 9 hp (3.4 or 6.7 kW; 4.6 or 9.1 PS). Like other early carmakers, Delage participated in motor racing, entering the Coupe de Voiturettes held at Rambouillet in November 1906 with a 9 hp (6.7 kW; 9.1 PS) racer. Seven days of regularity trials decided the entrants, and one of the two 9 metric horsepower (6.6 kW) Delage specials was wrecked in the rain on the fifth; nevertheless, Ménard, the other works driver, came second in the event, behind a Sizaire-Naudin.
In 1907, the factory moved to the Rue Baudin Levallois, where a 4,000 m2 (43,000 ft2) workshop allowed it to grow. The two-cylinder Delages were no match for the competition this year at the Coupe des Voiturettes.
In 1908, the success enabled the development of the factory and entry into more Grand Prix races. That year, racing success returned: Delage won the Grand Prix des Voiturettes held 6 July. This event, six laps of the 47.74 mi (76.83 km) Dieppe Grand Prix circuit, saw 47 starters. Delage fielded three cars: a pair with 1,242 cc (75.8 cu in) (78 by 130 mm (3.1 by 5.1 in)) De Dion-Bouton twins, driven by Thomas and Lucas-Bonnard, and a radical 28 hp (21 kW) 1,257 cc (76.7 cu in) (100 by 160 mm (3.9 by 6.3 in)) one-cylinder (built by Nemorin Causan) in the hands of Delage dealer Albert Guyot. Guyot won at an average 49.8 mph (80.1 km/h), not needing to stop for fuel. All three Delages finished this time, Thomas the quickest of the two-cylinder cars, while the team also took home the regularity prize. These good results contributed to total sales exceeding 300 cars for the year.
Delage converted to four-cylinder engines in 1909, at first provided by De Dion and Edouard Ballot; shortly, the company were producing their own sidevalve fours, too.
After an increase in sales, the existing facilities were too small, so in 1910 the factory moved to a new facility at 138 Boulevard de Verdun, Courbevoie. The following year saw the creation of advanced bodywork. By 1912, 350 workers were producing over 1000 cars annually, and offered four- and six-cylinder sidevalve engines.
During the First World War, Delage produced munitions. Production of passenger cars virtually stopped, with the exception of some fabrication for the Army. But the Delage factories were running full support for the war effort.
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When the war concluded, Delage moved away from small cars and made its reputation with larger cars. First up was the CO, with a 4,524 cc (276.1 cu in) (80 by 150 mm (3.1 by 5.9 in)) fixed-head sidevalve six producing 20 hp. The CO plans had been drawn up during the conflict; this was the first passenger car with front brakes. It was joined by the DO with a 3-liter four.
The 1920s were really the first "Golden Age" of Delage. The most famous were the DE and DI: 4 cylinders of about 2 liters and 11 hp. Delage also attempted to compete with Hispano-Suiza, with the GL of 30 hp and 5954 cc, with some success. After that came a new generation of six-cylinder cars, like the MD (3174 cc) and DR (2516 cc), the best-selling vehicle in the history of the brand, designed by engineer Gaultier.
Both the CO and DO were replaced in 1922. The CO became the CO2, which changed to an overhead valve twin-plug head, producing 88 hp (66 kW; 89 PS), while the DO was supplanted by the DE with a 2,117 cc (129.2 cu in) (72 by 130 mm (2.8 by 5.1 in)) sidevalve four and, unusual in a production car even in this era, four-wheel brakes. The CO2 completed the Paris-Nice run in 16 hours, an average of 67 km/h (42 mph).
The next year, the new 14 hp (10 kW; 14 PS) DI also switched to OHV with a 2,121 cc (129.4 cu in) (75 by 120 mm (3.0 by 4.7 in)) four, fitted with magneto ignition and thermosyphon cooling; all had four-speed gearboxes and Zenith carburettors. At the other end of the scale, the GL (Grand Luxe), also known as the 40/50, replaced the CO2, being fitted with a magneto-fired 5,344 cc (326.1 cu in) (90 by 140 mm (3.5 by 5.5 in)) overhead cam six.
In 1923, a hillclimb car with DI chassis, larger wheels and tires, and 5,107 cc (311.6 cu in) (85 by 150 mm (3.3 by 5.9 in)) CO block (with three Zenith carburetors) was produced. Delage scored successes at La Turbie and Mont Ventoux. This car was joined by a 10,688 cc (652.2 cu in) (90 by 140 mm (3.5 by 5.5 in)) V12, which broke the course record at the Gaillon hillclimb, with Thomas at the wheel. Thomas would set the land speed record at Arpajon in this car, at a speed of 143.24 mph (230.52 km/h), in 1924. A 1925 car had a 5,954 cc (363.3 cu in) (95 by 140 mm (3.7 by 5.5 in)) six, again using the GL block, with four valves per cylinder and twin overhead cams. Driven by Divo, it broke the Mont Ventoux course record in its debut. The car was destroyed by fire at the Phoenix Park meet in 1934.
The 1924 and 1925 DIS, with a 117 in (3,000 mm) wheelbase, switched from Rolls-Royce-type locking wheel hubs to Rudge knock-ons, better cam, and bigger valves, while the 1925 and 1926 DISS on the same wheelbase. Some of the DISes were bodied by Kelsch. The DIS became the Series 6 in 1927, switching to coil ignition and water pump.
In 1926, Delage introduced the DM, with a 3,182 cc (194.2 cu in) (75 by 120 mm (3.0 by 4.7 in)) six, which made it emblematic of the era for the marque. The high-performance DMS had hotter cam, twin valve springs, and other improvements. A DR, with a choice of 2.2- and 2.5-liter sidevalve engines, also briefly appeared.
Refoundation
On 7 November 2019, at the Lyon Époqu'auto show, Les Amis de Delage and entrepreneur Laurent Tapie, son of Bernard Tapie, announced that they had signed an agreement for relaunch the Delage Automobiles brand. Tapie becomes president of Delage Automobiles. The new Delage planned for this project is called the Delage D12. It is a hybrid street-legal sports car powered by a normally aspirated V12 engine of 990 hp (728 kW), coupled to an electric motor of 110 hp (81 kW), for a cumulative power of 1,100 hp (809 kW). It will be produced in France like all Delages. Delage Automobiles has joined forces with racing driver Jacques Villeneuve as the development driver for the future production model. The car was presented at private events in Los Angeles and Orange County in California in December 2019, then in Monaco in September 2020, Geneva in November 2020 and Dubai in December 2020.
Voted "most beautiful car in the world" (best Design) by the jury of the Automobile Awards 2020/2021, only 30 units of the Delage D12 will be produced and sold at a price tag of over 2 million Euros per car as of 2026. As per Tapie, three units had been delivered to their owners by mid-2026 and the company was working on developing a second model, called the Torpille 100A.
From Wikipedia’s article on Delage, shared under CC BY-SA 4.0.5