Private company
DeltaDNA
UK game analytics and personalization company
deltaDNA (formerly Games Analytics) is a game analytics and personalization company founded in 2011 in Edinburgh, Scotland as Games Analytics, it rebranded in 2014, as deltaDNA. The company develops and markets an analytics and marketing platform for games that are primarily in the free-to-play market, and offers consultation services for game developers and publishers. The platform can be used to segment players based on their behaviour and ability, and then to augment their game experience.2 Wikipedia text CC BY-SA 4.0
Last updated Oct 21, 2026.
Overview
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deltaDNA (formerly Games Analytics) is a game analytics and personalization company founded in 2011 in Edinburgh, Scotland as Games Analytics, it rebranded in 2014, as deltaDNA. The company develops and markets an analytics and marketing platform for games that are primarily in the free-to-play market, and offers consultation services for game developers and publishers. The platform can be used to segment players based on their behaviour and ability, and then to augment their game experience.2
Links
Sources
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- 1WikidataDeltaDNA on Wikidata
- 2WikipediaDeltaDNA on Wikipedia