Deluxe Reading

Overview

• Industrygame industry¹
• HeadquartersElizabeth¹

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Deluxe Reading was a United States toy and board game manufacturer based in Elizabeth, New Jersey. The company was founded in 1951 as "Deluxe Toy Creations" by Henry Orenstein, and was bought and sold (and renamed) numerous times before running into financial difficulties in the early 1970s. After a failed 1971 attempt to take the company public, Topper Toys struggled, and was forced into bankruptcy in 1973 when its subsidiary Educational Toys, Inc., lost its contract to produce Sesame Street-themed toys. Its final assets were ultimately finally liquidated in the late 1970s.²

The story

Founded by Henry Orenstein in 1951.¹

Leadership

Who has led Deluxe Reading, and when. Pick a name to see everywhere that person has worked.

• FounderHenry Orenstein¹

Products and brands

• doll
• model car
• slot car racing
• toy weapon

Listed on Wikidata.¹

From Wikipedia’s article on Deluxe Reading, shared under CC BY-SA 4.0.⁴

Acquisitions

1. 1969Acquired Johnny Lightning¹

Timeline

1. 1973Dissolved Dissolved¹
2. 1969Acquisition Acquired Johnny Lightning¹
3. 1951Founded Founded¹

Links

• WikipediaDeluxe Reading
• WikidataQ5254927