The story
Founded by Cliff Stanford on Jun 1, 1992.1
Demon Internet was born out of Demon Systems, a bespoke business software development company formed by Cliff Stanford, Grahame Davies and Owen Manderfield. In a discussion of the need for a home-oriented dialup IP service on the CIX boards, Stanford suggested that if 200 people stepped up with £120 for a year's subscription, he would use Demon's infrastructure to create such a service.
Dismissing the idea that the Demon name might upset those with religious convictions, Cliff Stanford laughingly said he had considered getting the numbers "666" incorporated in the dial up.
The original Demon service was hosted using mainly Apricot servers including a gigantic pair of LSI towers named "gate" and "post".
When Demon started, WinSock was still a new concept that was not widely available and MS-DOS users were generally expected to download Internet connection software based on the KA9Q implementation of TCP/IP. Other platforms able to connect to the service included OS/2 Warp, Amiga, Archimedes, Atari, Linux and Mac. In 1995 the company acquired Chris Hall and Richard Clayton's Turnpike suite for Windows.
Its first service was the "standard dial-up" (SDU) - full TCP/IP access on a static IP address with a user chosen 4 to 8 character "nodename" (later 3–16 character "hostname") in the.demon.co.uk domain e.g. example.demon.co.uk. This allowed users to receive SMTP mail and other IP traffic direct to their computers. It was possible to operate independently of Demon or to make use of Demon's mail, news and IRC servers.
Demon was the first ISP to pioneer SDU service priced at £10 a month plus VAT (£10 only for the founder members), described in the sales literature as a "tenner a month". The low price attracted enough new customers that it was profitable and served to expand Internet usage in the UK.
Demon Internet received a healthy boost in user numbers when the UK Internet Book, written by pioneering internet writer Sue Schofield, negotiated with Demon to include a discount coupon in the book for newcomers to Demon. The book needed a change to Demon's mail systems. Schofield demanded and got a POP3 mail option added to the Demon service. The book sold 15,000 copies of the first print run, many readers subscribing to Demon.
Thanks to Demon Systems, Demon Internet always had a strong programming team allowing it to create solutions to emerging issues in-house. All three directors were programmers and Stanford wrote many business-critical pieces of software, writing modules to adapt MMDF to Demon's purposes. Mark Turner, originally one of Demon System's developers, wrote many of the accounts and operational systems. As Stanford was increasingly absorbed with corporate activities, Neil McRae eventually took over the work on the mail system. Oliver Smith moved from Systems to Internet to automate services for internal and corporate customers, establish Demon as a technical leader in industry forums such as the RIPE, DNS registry communities, e.g..uk, and emerging open-source development communities etc. Later Peter Galbavy was brought in to develop solutions for interoperability issues and Ronald Khoo developed low-level networking solutions that allowed the company to run on free operating systems and PC-based hardware.
Read the full text
Many other key Demon people started out as developers – Giles Todd, Clive Feather, Richard Clayton.
Armed with so many developers, many of whom made names for themselves within the developing industry, Stanford used the company's ability to contribute its developments to the open source community as a means of developing Demon's reputation beyond what its Internet service commanded.
Demon's home-dialup focus was also its Achilles heel. The company had some exposure after sponsoring Fulham F.C., but British Telecom were sceptical of Demon's projected growth and did not provide for expansion, resulting in a regular shortage of lines and regular re-digs of the top end of Hendon Lane, Finchley, north London to lay down additional cables. Demon moved initially to Energis lines with a Regionally Organised Modem Pool (ROMP) and later added Colt lines to the service so they had more control over which lines new customers used over separate 0845 numbers.
In 1995, Demon acquired a 25% stake in competing UK Internet provider Cityscape Internet Services, as part of a deal to move Cityscape's backbone from Pipex to Demon. On 29 September, they acquired the remaining 75% of the company.
Demon's early days are described in an interview with Cliff Stanford published in The Independent on 15 January 1996.
The public telephone number of the company, and many of the dialup access numbers, ended with 666 (the supposed Number of the Beast), a deliberate pun on the name Demon. When Thus plc was formed as a parent of Demon, its randomly allocated company number also ended in 666. Also, after a spate of "access" related names (e.g. gate, post) many of its original servers' hostnames started with dis, being the initial letters of Demon Internet Services as well as the name of a part of Hell in Dante's Inferno and another name for Lucifer.
From Wikipedia’s article on Demon Internet, shared under CC BY-SA 4.0.3