Private company

Deseret Digital Media

Logo: deseretdigital.com³

Digital asset holding company

Deseret Digital Media, Inc. (DDM) is a subsidiary company of Deseret Management Corporation (DMC), an American holding company owned by the Church of Jesus Christ of Latter-day Saints (LDS Church). DDM owns digital assets, primarily focused on the Utah news and classifieds site KSL.com and tourism site Utah.com. The company's first CEO, Clark Gilbert, served from DDM's founding in 2009 until 2015 when he was named president of BYU-Idaho.² Wikipedia text CC BY-SA 4.0

Last updated Oct 21, 2026.

Overview

2009Founded¹

Industrynew media¹
HeadquartersSalt Lake City¹
Websitewww.deseretdigital.com

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Corporate structure

Deseret Digital Media is part of a group headed by Deseret Management Corporation. 13 entities, 1 country on record. Switch between the flow chart and the network, and select any entity to see its details.

Deseret Management Corporation Salt Lake City
- Deseret Digital Media Salt Lake City
- AgReserves Subsidiary
- Beneficial Financial Group Subsidiary · Salt Lake City
- Bonneville International Subsidiary · Salt Lake City
  - Washington Post Radio Subsidiary · United States
- Deseret Book Subsidiary · Salt Lake City
- Deseret News Publishing Company Subsidiary
- Temple Square Hospitality Subsidiary · Salt Lake City
- Church News Subsidiary · United States
- Deseret News Subsidiary · Salt Lake City, United States
- KSL Subsidiary · Utah, United States
- KSL-TV Subsidiary · Salt Lake City, United States

Built from subsidiaries, stakes and holdings from Wikidata (CC0); major holders from Schedules 13D and 13G. Each entity in the chart links to its source.

The story

KSL Classifieds was launched in 2000 by broadcaster KSL TV and KSL Newsradio, despite the misgivings of KSL executives who resisted the idea of making ads free for individual users, and despite the fact it would be competing with paid classifieds in the Deseret News, which is also owned by DMC. It claims to be the first broadcast site to offer free classified ads, and one of the first to stream content from television and radio. As its launch predated Craigslist's expansion into Utah by four years, it was able to use the network effect to build its online presence during that time.

From Wikipedia’s article on Deseret Digital Media, shared under CC BY-SA 4.0.⁴

Subsidiaries and ownership

Parent company

Deseret Management Corporation

From Wikidata.¹

Controversies and legal

Controversies

Gun control activists raised concerns in 2011 that KSL Classifieds did a disservice to its community by providing a marketplace for sellers who were not licensed dealers, since these sellers do not need to perform background checks on buyers. A 2011 report from the office of New York City mayor Michael Bloomberg found that KSL Classifieds had more gun listings than any other general-purpose online marketplace, exceeded only by online marketplaces that specialize in guns. KSL Classifieds discontinued gun listings in the wake of the Sandy Hook Elementary School shooting.

In 2023, KSL Classifieds announced changes to their Dogs and Cats classifieds listings to reduce fraud, irresponsible breeders and pet sellers, and better educate users via partnerships with local Humane Societies.