The story
Desert Financial was originally named Arizona Educational Association (A.E.A.) #1 Federal Credit Union and was chartered in 1939 to serve the financial needs of area teachers. In 1972, the credit union rebranded to Desert Schools Federal Credit Union (following a brief existence as Desert School Employees Federal Credit Union) to better define its niche market. In 1996, they expanded their charter to serve three counties in Arizona and disregarded vocation as a membership qualifier. In 2020, Desert Financial became a statewide charter.
In 2018, the Desert Schools Federal Credit Union was renamed Desert Financial Credit Union, in order to address misconceptions that it still only served members of the education community. The rebranding was promoted during a commercial aired locally during Super Bowl LII, featuring Phoenix native Alice Cooper and playing upon his band's 1972 song "School's Out".
From Wikipedia’s article on Desert Financial Credit Union, shared under CC BY-SA 4.0.5