The story
The Detroit Publishing Company was started by publisher William A. Livingstone and photographer Edwin H. Husher in the late 19th century as the Detroit Photographic Company, it later became The Detroit Photochrom Company, and it was not until 1905 that the company called itself the Detroit Publishing Company.
The company acquired rights to a color printing process developed by Hans Jakob Schmid of Orell Fussli & Company of Switzerland called Photochrom. Photochrom allowed for the company to mass market postcards and other materials in color. The Detroit Publishing Company started to market this in 1907 under the name "photostint".
By the time of World War I, the company faced declining sales both due to the war economy and the competition from cheaper, more advanced printing methods. The company declared bankruptcy in 1924 and was liquidated in 1932.
William Henry Jackson
The best-known photographer for the company was William Henry Jackson, who joined the company in 1897. He became the plant manager in 1903.
From Wikipedia’s article on Detroit Publishing Company, shared under CC BY-SA 4.0.4