The story
Founded by David Deutsch in 1969.1
1969-2019 (as Deutsch Inc.)
In 1969, David Deutsch Associates, Inc., the predecessor of Deutsch Inc, was founded by David Deutsch in New York City. Deutsch was a former creative director at the agency Ogilvy & Mather. The agency became known for its focus in print advertising.
In 1983, Deutsch's son Donny joined the agency, and the agency began to change from a print agency to an integrated advertising and digital agency.
In July 1989, the agency shortened its name to Deutsch, partly to reflect the assumption of control by the younger Deutsch. By then, the agency was focusing more of its efforts on television advertising.
In 1995, Deutsch opened a Los Angeles office.
In 1996, Deutsch launched two new divisions: iDeutsch, an interactive unit, and directDeutsch, a direct marketing unit.
In 1999, the company announced dRush, a joint venture between Deutsch and hip-hop entrepreneur Russell Simmons' Rush Communications, focusing on marketing to young consumers.
In 2006, Linda Sawyer became Deutsch's CEO.
In October 2009, Val DiFebo was named CEO of Deutsch NY, having been with the agency since 1992. Also in October, Deutsch merged with IPG's Lowe & Partners agency to become the North American hub of the group, with Sawyer as the combined entity's CEO.
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In 2015, Donny Deutsch stepped down as chairman of the agency, and was replaced as chairman by Deutsch CEO Linda Sawyer. Also in 2015, Kim Getty became president of Deutsch LA, after joining the agency in 2003. In May 2015, after six years as part of Deutsch, Lowe & Partners was merged with Mullen Advertising to form MullenLowe Group.
In January 2017, Deutsch's CEO of North America Mike Sheldon took over the role of chairman, replacing Linda Sawyer. In April, Deutsch launched Great Machine, an artificial intelligence practice blending creativity with technology.
In the Fall of 2019, Mike Sheldon stepped down as chairman of the agency, and Kim Getty took over as CEO of the Deutsch LA office, while Deutsch New York CEO Val DiFebo continued to serve in the same role with the same title. Getty and DiFebo began reporting directly to IPG COO Philippe Krakowsky.
In October 2020, Deutsch Inc. split into two separate corporate entities and began doing business as Deutsch LA and Deutsch NY.
2020-present (as DNY)
DNY's notable clients included AB InBev, Microsoft, PNC Bank and Reebok.
The agency has invested in building up its data and technology services, including a recent focus on artificial intelligence, as well as media capabilities. It also focuses on remote content production, due to the COVID outbreak.
In January 2024, DNY is sold to Attivo and in June 2025 Chris Foster is named CEO.
From Wikipedia’s article on Deutsch NY, shared under CC BY-SA 4.0.4