Private company

Deutsche Vermögensberatung

Logo: FaithlessAngle, Public domain, via Wikimedia Commons4

German financial services company

Deutsche Vermögensberatung (DVAG; loosely translated: "German wealth advisors") is a network marketing financial services company based in Frankfurt, Germany. The DVAG is active in Germany, Austria and Switzerland. Founded in 1975 by Reinfried Pohl, the company is managed by Deutsche Vermögensberatung Holding.2 It employed about 35,000 people.1 Wikipedia text CC BY-SA 4.0

Last updated Oct 21, 2026.

Overview

Jul 1, 1975Founded1
  • Industryfinancial service activities, except insurance and pension funding1
  • HeadquartersFrankfurt1
  • Websitewww.dvag.de
  • Legal formAktiengesellschaft1
  • LEI529900D65J37UYIYM9313
  • StatusActive3
  • LEI statusIssued and current3
  • Registered addressAnneliese Pohl Allee 1, 35037 Marburg, Germany3
  • Registered withLocal Court Marburg, HRB 46123
DVAG-Zentrale 08 (fcm)
Photo: Photograph: Frank C. Müller , Frankfurt am Main, CC BY-SA 4.0, via Wikimedia Commons6

Deutsche Vermögensberatung (DVAG; loosely translated: "German wealth advisors") is a network marketing financial services company based in Frankfurt, Germany. The DVAG is active in Germany, Austria and Switzerland. Founded in 1975 by Reinfried Pohl, the company is managed by Deutsche Vermögensberatung Holding.2

Corporate structure

Deutsche Vermögensberatung sits at the top of its group. 2 entities, 2 countries on record. Switch between the flow chart and the network, and select any entity to see its details.

  • Deutsche Vermögensberatung Marburg, Germany
    • Deutsche Vermogensberatung Bank Aktiengesellschaft (Deutsche Vermögensberatung Bank Aktiengesellschaft) Subsidiary · Wien, Austria

Built from parent and subsidiary links from GLEIF, the Global Legal Entity Identifier Foundation (CC0). Each entity in the chart links to its source.

The story

Founded by Reinfried Pohl on Jul 1, 1975.1

In 1975, Reinfried Pohl began to build the company under the name "Kompass Gesellschaft für Vermögensanlagen GmbH". Pohl had worked for Investors Overseas Services (IOS) from 1967 to 1969, and had been employed by Bonnfinanz from 1970 to 1974. On 1 July 1975, he started out with around 35 of his former Bonnfinanz colleagues. Pohl developed the "all-finance concept" that DVAG is based upon in the 1950s.

"Allgemeine Vermögensberatung AG" (AVAG) was founded in 1976. In 1983, AVAG was renamed "Deutsche Vermögensberatung AG". Reinfried Pohl's sons Andreas and Reinfried Jr. joined the company's Executive Board in 1984. An Austrian subsidiary, now operating as "Deutsche Vermögensberatung Bank Aktiengesellschaft", was founded in 1993. Cooperation with Deutsche Bank began in 2001.

In 2003, the company restructured to form "Deutsche Vermögensberatung Holding" headquartered in Marburg. The company entered the Swiss market in 2004 with "SVAG Schweizer Vermögensberatung". In 2007, DVAG became the exclusive distributor for AachenMünchener insurances and has since managed this segment as an independent subsidiary called "Allfinanz Deutsche Vermögensberatung". That same year, FVD was integrated into the organization. In 2008, DVAG took over the distribution of Deutsche Bausparkasse Badenia and in 2018 became exclusive distributor for Generali (EVG).

From Wikipedia’s article on Deutsche Vermögensberatung, shared under CC BY-SA 4.0.5

Leadership

Who has led Deutsche Vermögensberatung, and when. Pick a name to see everywhere that person has worked.

Products and brands

In Germany, the most important partner is the Generali Deutschland group with its member companies such as Badenia Bausparkasse and Advocard Rechtsschutzversicherung (legal insurance). There are several other collaborations, e.g. with BKK Linde health insurance.

As part of its partnership with Deutsche Bank Group, DVAG has been distributing Deutsche Bank (DB) banking products and DB subsidiary DWS investment funds since 2001. Further partners are Commerzbank, HypoVereinsbank, DSL Bank, Santander Bank, Allianz Global Investors, and Geiger Edelmetalle AG.

The Deutsche Verrechnungsstelle (DV), also based in Frankfurt/Main, specializes in professional invoice management for tradespeople and the SME sector. It offers products and services to ensure the liquidity of these companies. It was founded in 2015 by Andreas Pohl and Reinfried Pohl.

In Austria, DVAG has partners with Generali Versicherungs AG, Unicredit Bank Austria, BAWAG P.S.K., Allianz Global Investors, DWS and s Bausparkasse. The DVAG's Swiss business partners have been Generali, PAX, bank zweiplus, CSS, Innova, assura, Sanitas, Glarner Kantonalbank, and, since 2021, Global Sana AG. A holding company is to be founded in which the activities of Deutsche Vermögensberatung on the Swiss market will be bundled. This holding company will include the two independently operating companies Global Sana AG and SVAG Schweizer Vermögensberatung AG.

From Wikipedia’s article on Deutsche Vermögensberatung, shared under CC BY-SA 4.0.5

Timeline

  1. Jul 1, 1975Founded Founded1