Sign in

Private company

Deutsche Zentrale für Tourismus

Logo: germany.travel3

Tourism in Germany

The German National Tourist Board (abbreviation: GNTB, German: Deutsche Zentrale für Tourismus e.V., DZT) is a national marketing organisation which has worked with the Federal Government of Germany to promote tourism in and to Germany. It represents Germany throughout the world as a destination for holidays, business travel and visits to friends and family. The GNTB is an eingetragener Verein which was founded in 1948.2 It is headquartered in Frankfurt.1 Wikipedia text CC BY-SA 4.0

Last updated Oct 21, 2026.

Overview

1948Founded1

See how the biggest companies compare on our leaderboards

The German National Tourist Board (abbreviation: GNTB, German: Deutsche Zentrale für Tourismus e.V., DZT) is a national marketing organisation which has worked with the Federal Government of Germany to promote tourism in and to Germany. It represents Germany throughout the world as a destination for holidays, business travel and visits to friends and family.2

Products and brands

Rigorous analysis and assessment of the markets form the basis of the GNTB's sales and marketing activities. In line with the international culture and health mega-trends, the GNTB developed its two major product lines: City Tours/Events and Hearth & Fitness Holidays, which it uses to derive key campaigns, long-term product segments and basic information and to devise themes for its international marketing activities.

Annual Theme for 2017: Luther 2017

Annual Theme for 2018: Culinary Germany

Annual Theme for 2019: 100 years of Bauhaus

Read the full text

Annual Theme for 2020: 250th anniversary of the birth of Beethoven

From Wikipedia’s article on German National Tourist Board, shared under CC BY-SA 4.0.4

Timeline

  1. 1948Founded Founded1

Sources

The numbers on this page point here. Each one links to the record it came from.

  1. 1
  2. 2
  3. 3
  4. 4