DeVito/Verdi

In 1988, Verdi and Follis opened Follis & Verdi and soon debuted its first campaign for Sorrell Ridge Fruit Spreads that received major national press and became a Harvard Business School case study. Three years later, Sal DeVito joined the firm as a second partner and creative director. The agency was renamed to Follis/DeVito/Verdi.

In July 1993, Follis left the firm citing philosophical differences. The firm was then renamed DeVito/Verdi.

In 1997, D/V received notoriety when the mayor of New York Rudy Giuliani ordered the removal of advertisements mentioning the mayor from the city busses.

In 1998, the company won an award as the best small creative agency for the fourth straight year. In 2000, the firm produced television commercials and other advertising for the United States Senate election in New York for Hillary Clinton. By the year 2001, the firm's annual billings reached an estimated $134 million and this would grow to over $220 million in 2006. Also in 2006, the New York City Office of Emergency Management contracted DeVito/Verdi to create advertisements to make city residents more aware of potential emergencies like floods, storms, and power loss. The agency formed a public relations division during the year.

In 2007, after a six-month review, the Sports Authority selected DeVito/Verdi to handle online, print, television, and radio advertising for the sports retailer.

In 2011, DeVito/Verdi opened their West Coast office in San Diego. Also that year, DeVito/Verdi won more awards than any other agency, with a total of 13 awards at the Racie Award Show with a sweep in the radio and magazine categories.

In June 2019, the agency moved from the Union Square area to the top floor of the Cadillac House in the SoHo area of the city. The building is the former home of the Cadillac division of General Motors.

The agency is media-agnostic and develops plans involving all agency disciplines.