Dial-a-truck

In 1958, Monroe 'Moe' Jubitz opened Fleet Leasing, Inc., a truck leasing and maintenance company in Portland, Oregon. Jubitz later expanded the company to provide fuel, food, and accommodations to truckers on the road, creating Jubitz Truck Stop.

The trucking industry was deregulated in the 1970s, encouraging independent truck drivers and small companies to find extra loads rather than returning empty. Jubitz noticed drivers hanging around his truck stop after the usual meal and shower, hoping to find a load. He decided to start signing up brokers and shippers who needed freight hauled from Portland.

Before this service, truck drivers seeking loads left handwritten notes on a bulletin board at the Jubitz Truck Stop for those brokers and shippers. Jubitz began posting available loads on a monitor at the truck stop, charging drivers a fee for the phone number of the company wanting to move freight.

in 1978, Jubitz's son, Albin Jubitz, founded Dial-A-Truck as a subsidiary of the Jubitz Corporation. By the 1980s, DAT monitors were located in hundreds of truck stops around the country, with thousands of truck drivers and shippers subscribing to the load board services. Dial-A-Truck was relabeled DAT Services in 1989. In 2001, the DAT Network was used to mobilize trucks in support of the relief efforts in the wake of the September 11 attacks.

The DAT Network hosts more than 400 million freight loads and trucks per year. The network consists of several load board subscription services for small to midsize carriers, freight brokers, and shippers.

DAT provides a real-time truckload freight rate service. This is based on $150 billion of transactions annually, from actual "broker-buy" rates (what freight brokers pay carriers) to shipper-to-carrier contract rates. The company's lane and pricing analyses can be used to make truck routing decisions.

DAT 's other products include carrier monitoring, transportation management software, and tracking systems. Additional services include trucking authority services, a free truck driver app (DAT One), freight factoring carrier onboarding, and other fleet management services.