Digital Pictures

Full motion video games

The founders of Digital Pictures met in the late 1980s while working at a division of the toy manufacturer Hasbro originally called Hasbro Interactive and later renamed Isix. The Isix team developed a video game system called NEMO (a code name abbreviation for "never ever mention outside") that used VHS tapes rather than cartridges, which allowed games to offer live action and interactive full motion video. They also developed a software prototype called Scene Of The Crime, which led to the production of two full-length titles, Night Trap and Sewer Shark.

After Hasbro executives declined to bring the NEMO system to market, closing its Isix division, key members of the Isix team purchased the NEMO software assets from Hasbro and later, in 1991, founded Digital Pictures. Digital Pictures converted Night Trap and Sewer Shark from their video tape-based format to the Sega CD platform.

Throughout the 1990s, Digital Pictures continued to design interactive full motion video games for the CD-ROM format. Steve Russell worked for the company for a time. Several celebrities, including actors Steve Eastin, Corey Haim, Debbie Harry, Yasmine Bleeth, R. Lee Ermey, and Dana Plato; sports stars Scottie Pippen and Mike Ditka; and musical acts INXS, Kris Kross, C+C Music Factory, and Marky Mark and the Funky Bunch, appeared in Digital Pictures games.

In 1994, when the company was on its height of its popularity, Digital Pictures signed a partnership with Acclaim Entertainment wherein Acclaim bought a stake in the company and Acclaim Distribution would distribute its titles.

Controversy

In the early 1990s, Night Trap was singled out by numerous interest groups and by U.S. senators Joseph Lieberman and Herbert Kohl as evidence that the video game industry was marketing games with graphic violence and other adult content to minors. Concern about Night Trap and several other games such as Mortal Kombat helped to bring about the creation of the Entertainment Software Rating Board video game rating system.