Private company

Directed Electronics

American automotive security products company

Directed Electronics, Inc. (DEI) is an Orlando, Florida-based producer of car security products, including Viper car alarms and accessories. It is a subsidiary of VOXX Automotive, which is owned by VOXX International.2 It was founded by Darrell Issa.1 Wikipedia text CC BY-SA 4.0

Last updated Oct 21, 2026.

Overview

1982Founded1

Directed Electronics, Inc. (DEI) is an Orlando, Florida-based producer of car security products, including Viper car alarms and accessories. It is a subsidiary of VOXX Automotive, which is owned by VOXX International.2

The story

Founded by Darrell Issa in 1982, in Cleveland.1

DEI was founded in Cleveland, Ohio in 1982 by Darrell and Kathy Issa. Darrell served as the company's first CEO.

In 1986, the company headquarters moved to Vista, California, in San Diego County. In 1999, the Issas sold their share of DEI to Miami, Florida-based private equity firm Trivest.

In 2000, Darrell Issa was elected to the House of Representatives, and Jim Minarik replaced him as CEO.

In 2008, DEI adapted a holding company strategy, and its parent company became DEI Holdings, Inc.

In 2011, Trivest sold the company to Charlesbank Capital Partners.

In March 2017, the company announced Robert Struble as their new CEO.

In July 2020, VOXX International acquired the majority of Directed's automotive aftermarket business, adding eight brands, headlined by Viper.

From Wikipedia’s article on Directed Electronics, shared under CC BY-SA 4.0.3

Leadership

Who has led Directed Electronics, and when. Pick a name to see everywhere that person has worked.

Products and brands

The company distributes various brands of car alarms and vehicle start systems, including AstroStart, Automate, Autostart, Avital, Clifford, Python and Viper.

From Wikipedia’s article on Directed Electronics, shared under CC BY-SA 4.0.3

Timeline

  1. 1982Founded Founded in Cleveland1

Sources

The numbers on this page point here. Each one links to the record it came from.

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