Private company

DLTBCo

Logo: Del Monte Motor Works, Inc., Public domain, via Wikimedia Commons3

Bus company in the Philippines

Del Monte Land Transport Bus Company (DLTBCo) is a provincial bus company formed as a subsidiary of Del Monte Motor Works, Incorporated. It was formed as a resurgent of Batangas Laguna Tayabas Bus Company Incorporated (BLTBCo.), one of the oldest provincial bus companies in the Philippines. It plies routes mainly to Southern Luzon provinces and other parts in Eastern Visayas region.2 It is headquartered in Turbina.1 Wikipedia text CC BY-SA 4.0

Last updated Oct 21, 2026.

Overview

1918Founded1
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Photo: Judgefloro, Public domain, via Wikimedia Commons5

Del Monte Land Transport Bus Company (DLTBCo) is a provincial bus company formed as a subsidiary of Del Monte Motor Works, Incorporated. It was formed as a resurgent of Batangas Laguna Tayabas Bus Company Incorporated (BLTBCo.), one of the oldest provincial bus companies in the Philippines. It plies routes mainly to Southern Luzon provinces and other parts in Eastern Visayas region.2

The story

1918

It was in 1918 when Max Blouse began his business ventures and he founded the Batangas Transportation Company (BTCo). Starting with only one "calesa-like tires with wooden spokes" bus, Max Blouse performed the multiple tasks of being the driver, conductor and repairman for the whole operation. He eventually acquired 17 more units of the passenger vehicles painted in red that people fondly called "pula" - the basis of today's DLTBCo bus livery and Philippine Rabbit, its counterpart at Northern and Central Luzon.

1928

As a result of the thriving operation in the transportation business, Max Blouse in 1928 incorporated BTCo with his newly established bus company dubbed as Laguna Tayabas Bus Company (LTB), concentrating in the area of Laguna and Tayabas. The two enterprises he had installed apportioned a conspicuous achievement until the disruption of the Second World War.

The remnants of the war resulted to an intense damage and decline of the company's business activities. All operations were closed, records were destroyed and most of the company-owned buildings were ravaged by the war. In spite of the miscarriage during those times, Max Blouse never lost his forbearance and intensified his effort to raise back the company's destroyed properties.

1945

Under a "Joint Emergency Operations" agreement on May 22, 1945, the two corporations proceeded its operation with 28 Chevrolet buses which Max Blouse acquired from the US army. He enabled a spectacular stride by bringing back the prosperity that the company savored prior to the war.

1961–1964

The death of Max Blouse on December 28, 1961 posted a challenge to Col. Pelagio G. Potenciano, a doctor by profession, who took the place of his father-in-law's designation as president. Albeit the fact the Colonel Potenciano did not have enough skills on the transportation business, he was bale to manage the two corporations well through his dedication and industry. It was during his administration where the BTCo and LTB finally merged into one company and was approved by the company's stockholder in 1964, thus, creating a new name termed as the Batangas Laguna Tayabas Bus Company (BLTBCo).

1977–1988

Colonel Potenciano's son, Max, became the president from 1977 to 1988.

In 1988, a new formula was instilled into the company's management milieu by a new woman president in the person of Dolores Alonso Potenciano, wife of Max B. Potenciano. When she took her position as president, re-structuring was adopted by modifying BLTBCo. into a multi-million enterprise having an all-Filipino management. (The company was originally in partnership by Max Blouse and his American associates).

During the course of her supervision as president, Mrs. Potenciano adapted a lot of changes and development in the whole operation. Her dispositions and adeptness in yielding ingenious ideas propped up growth and changes in the entire company.

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1997–2009

BLTBCo was under the management of its new chairman and chief executive officer Benjamin M. Bitanga, a business associate of the company. Taking over as president less than a year before, under Bitanga the company continued servicing the people from the southern part of Luzon and areas within the provinces of Samar and Leyte.

However, in 2001, Potenciano family had their political ambitions in Laguna. With them spending much on it. They lost the elections. The company's problem continued with series of lawsuits from their employees due to unfair labor practice and violation of the collective bargaining agreement (CBA). It was also the time when Bitanga and Potenciano clans had disputes over the management of the company.

In 2003, a fire erupted at Malibay that reached over their bus terminal. The fire destroyed many of their bus fleets including their repair garage. The company discontinued business for five years from 2004 to 2009.

2009–present

In 2009, after the suspended operations and renovation for five years, Del Monte Motor Works (DMMW), a bus and truck manufacturer based in Quezon City took over the management of BLTBCo. They renamed the company as Del Monte Land Transport Bus Company (DLTBCo), and continues routes to Metro Manila via Laguna, Quezon, Batangas, Camarines Sur, Camarines Norte and Albay.

In 2010, DLTBCo resumed trips to Eastern Visayas, primarily in Northern Samar, Samar, Leyte and Southern Leyte. With the help of the new management, they provided new bus units for the company and offers new services such as free Wi-Fi and their "Greyhound Express Service".

In October 2024, DLTBCo launched their route between UP Diliman and UP Los Baños in partnership with University of the Philippines.

On October 28, 2025, DLTBCo announced to launched their point-to-point bus service mall-to-mall operation between SM Malls in Metro Manila and in Southern and Northern Luzon in partnership with Park-Solutions, Inc. (PSI) through a memorandum of agreement.

From Wikipedia’s article on DLTBCo, shared under CC BY-SA 4.0.4

Products and brands

BLTB Co has maintained MAN, Hino, UD Nissan Diesel, Mercedes-Benz, Isuzu, and Mitsubishi Fuso units from the time of re-fleeting between 1988 and 2001. All of its buses were already defunct, while others were destroyed in a 2003 fire in Malibay.

When Del Monte Motor Works, Inc. took over the management in 2009, their coachbuilding division provided additional bus units. With those units manufactured by Del Monte such as the DM10, DM11, DM12, and DM14s, the company has maintained most of the old routes and presently they have Ashok Leyland, Hino, Hyundai, MAN, Kia, King Long and Yutong units.

Here are their fleets as of May 2023:

Former Fleet

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Ashok Leyland Viking BS3 (600 series, 2013–2019)

Hyundai Aero Space LS (300 series, Korean Surplus, 2010–2015)

Kia Granbird (400 series, Korean Surplus, 2010–2015)

From Wikipedia’s article on DLTBCo, shared under CC BY-SA 4.0.4

Timeline

  1. 1918Founded Founded1

Sources

The numbers on this page point here. Each one links to the record it came from.

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