The story
DNS (short for Digital Network System) was founded in 1998 in Vladivostok, following the founders' previous business, which specialised in corporate computer services, going bankrupt. The company initially sold hand-assembled computers in a retail store.
In 2005, the company began expanding its retail presence nationwide, opening branches in Nakhodka and Khabarovsk. In 2006, a further branch was opened in Irkutsk. By 2009, there were DNS stores in cities across Russia, including Chita, Novosibirsk, Ekaterinburg, and Rostov on Don. At the same time, further branches were opened in regions where the company already had a presence.
By July 2013, the chain consisted of more than 700 stores located in over 200 cities across Russia. In addition, the company owns 10 distribution sites, a computer and laptop manufacturing plant in Artyom, and computer assembly plants in Moscow Oblast and Novosibirsk.
In April 2014, the company acquired the Computer World retail chain (consisting of 21 stores in Saint Petersburg and a further 11 in the Northwestern Federal District). In March 2019, the company further acquired the St. Petersburg-based retail chain KEY.
In May 2021, DNS expanded its retail network beyond Russia for the first time, opening branches in Kazakhstan.
From Wikipedia’s article on DNS (retail company), shared under CC BY-SA 4.0.4