Dogma

The Dogma label was formed as part of the Soft On Demand (SOD) group in February 2001 by Tohjiro, a director at SOD. A year later, Tohjiro separated Dogma from SOD to become a separate "indie" producer of AV material. Tohjiro said he liked the sound of the word "Dogma" and decided to use it for his label. The studio produces about 8 new titles a month, about half of them directed by Tohjiro. The company's products are distributed as downloadable videos through their website and as DVDs through the Hokuto Corporation. In addition to video production, Dogma has also made a small foray into the T-Shirt business with some designs by AV Idol Kurumi Morishita.

Dogma is incorporated as OM Production, Inc. (株式会社オムプロダクション) with Muneyuki Mikami (三上宗之) as chairman and chief executive officer. The company has its offices and studios in Tokyo's shinjyuku district.

Series and labels

Dogma specializes in extreme videos depicting various fetish genres including anal sex, bondage, S&M, forced fellatio and vomiting, enemas, watersports and scat. One of Dogma's longest running series is "Confinement Chair Trance" (拘束椅子トランス), directed by Tohjiro, which started up in November 2002. Another Tohjiro series is the S&M "M-Drug" (Mドラッグ) series which began in September 2005 with Mayura Hoshitsuki. Tohjiro is also the director of the "Innocent Desire" (青い性欲) lolita-genre series which premiered in March 2001 when Dogma was still part of SOD. Another extensive series is the "Hermaphrodite" (ふたなり) set of videos directed by Hitoshi Nimura.

Most Dogma videos have been released under the Dogma label but Tohjiro instituted a separate hardcore S&M themed label, CORE SM, in December 2005 with its first release being Maki Tomoda - Bound Masochistic Slave. Another label, Shyness, was started in November 2007 to continue the "Innocent Desire" lolita-genre series and a third label, Dogma Out, was used in 2005 and 2006 mostly by director Baba the Babee. The CORE label uses the production code series COT-xxx, Shyness uses DDH-xxx, and Dogma Out uses ODD-xxx.