Private company

Dollarama

Logo: Dollarama, Public domain, via Wikimedia Commons4

Canadian dollar store retail chain

Dollarama Inc. is a Canadian dollar store retail chain headquartered in Mount Royal, Quebec. The business was established in 1992 by Larry Rossy. Since 2009, Dollarama has been Canada's largest retailer of items for five dollars or less.2 Its chief executive is Neil Rossy (since 2016).1 Wikipedia text CC BY-SA 4.0

Last updated Oct 21, 2026.

Overview

1992Founded1
  • Industryretail1
  • HeadquartersMontreal1
  • Websitewww.dollarama.com
  • Legal formbusiness corporation1
  • Listed onToronto Stock Exchange1
  • LEI5493002GJ0NJP1HI0C793
  • StatusActive3
  • LEI statusIssued and current3
  • Registered address5805 ROYALMOUNT AVENUE, H4P 0A1 Montreal, Canada3
  • Registered withCorporations Canada, 453739-43
Dollarama, Essex, Ontario, 2025-08-30
Photo: Chris Woodrich, CC BY-SA 4.0, via Wikimedia Commons6

Dollarama Inc. is a Canadian dollar store retail chain headquartered in Mount Royal, Quebec. The business was established in 1992 by Larry Rossy. Since 2009, Dollarama has been Canada's largest retailer of items for five dollars or less. It has over 1400 stores across all provinces of Canada and the Northwest Territories; Ontario has the most stores. The company also owns The Reject Shop, an Australian discount variety store chain, and is the majority owner of Latin American dollar store chain, Dollarcity.2

Corporate structure

Dollarama sits at the top of its group. 4 entities, 3 countries on record. Switch between the flow chart and the network, and select any entity to see its details.

  • Dollarama Montreal, Quebec, Canada
    • Dollarcity Subsidiary · Panama, El Salvador
    • The Reject Shop Subsidiary · Melbourne, Australia
    • DOLLARAMA S.E.C. Subsidiary · Montreal, Quebec, Canada

Built from parent and subsidiary links from GLEIF, the Global Legal Entity Identifier Foundation (CC0); subsidiaries, stakes and holdings from Wikidata (CC0). Each entity in the chart links to its source.

The story

Founded by Larry Rossy in 1992.1

Rossy

The first all-dollar store was founded in Montreal in 1910 by Salim Rassy, a Lebanese immigrant, whose name became Rossy. His son George took over the retailer in 1937 and led the company until his death in 1973 when grandson Larry Rossy assumed leadership of it when it had 20 stores. The discount retailer grew to 44 stores by 1992 which until then operated under the corporate name S.Rossy Inc. but traded simply as Rossy (not to be confused with Rossy Michael Ltd., a similar chain founded in 1949 by another son of Salim Rassy).

Dollarama

In 1992, Larry Rossy opened the first Dollarama at the shopping center "Les Promenades du St-Laurent" in Matane. The Dollarama division rapidly overtook S.Rossy as the primary source of revenue for the Rossy family. Locations of S.Rossy were rare after 1997 and the chain quietly disappeared by the turn of the new millennium with all of its stores either closed outright or converted into Dollarama branches. After converting all locations to the dollar store concept, Larry Rossy continued to open new stores eventually reaching 1,000 stores in 2015.

In November 2004, 80 percent of the chain was sold to a private equity fund Bain Capital for US$850 million. Dollarama's initial public offering took place on 9 October 2009. In 2016, Dollarama established a partnership with the Marco G. R. Enterprise, resulting in the sponsorship of the first edition of the Formula Windsor Championship. In 2018, Dollarama recalled over 50,000 children's toys due to dangerous levels of phthalates.

The number of stores in October 2021 was 539 in Ontario, 379 in Québec, 134 in Alberta, 111 in British Columbia, 42 in New Brunswick, 41 in Manitoba, 40 in Nova Scotia, 40 in Saskatchewan, 25 in Newfoundland and Labrador, and 5 in Prince Edward Island. There is also a Dollarama location in the Northwest Territories The company announced that it would open 700 new locations across Canada (including a few replacements for some of the Great Canadian Dollar Store locations) in the aforementioned provinces as well as their first store in the Yukon Territory.

Dollarcity

In 2013, Dollarama signed an eight-year agreement to share its business expertise and provide sourcing services to Dollarcity, a 15-outlet dollar store chain in El Salvador and Guatemala. By March 2019, Dollarcity had grown to 180 stores (44 in El Salvador, 54 in Guatemala and 82 in Colombia). In July 2019, Dollarama acquired a 50.1 percent stake in Dollarcity. Dollarcity expanded to Peru in 2021. Dollarama purchased an additional 10 percent stake in Dollarcity in 2024, bringing its total ownership to 60.1 percent. Dollarcity expanded into Mexico in 2025 through a new entity called Inversiones Comerciales Mexicanas (ICM) which is 80 percent owned by Dollarama. As of 31 December 2024, there were 632 Dollarcity stores.

The Reject Shop

On 26 March 2025, Dollarama announced they would be acquiring Australian discount retailer The Reject Shop for CA$233 million (A$259 million). The investor presentation said it will deliver a “dollarama shopping experience” with a new store layout, design and merchandising experience. The Reject Shop stores would be rebadged as Dollarama.

From Wikipedia’s article on Dollarama, shared under CC BY-SA 4.0.5

Leadership

Who has led Dollarama, and when. Pick a name to see everywhere that person has worked.

Chief executive

  1. Neil Rossy2016–now
1995200020052010201520202025

Products and brands

Many items are priced at $1.00 or less, and initially almost all items were priced as such. In early 2009, Dollarama began to introduce items priced up to $2.00 (including $1.25 and $1.50 price points). The stores introduced items at $2.50 and $3.00 in August 2012. It again increased price points to include $3.50 and $4.00 items in August 2016. In 2022, Dollarama announced that its maximum price point would be increasing to $5.00. This price level increase allowed the chain to acquire products from a greater variety of sources, including closeout sales. Adjustments may eventually happen to all prices. Dollarama has always had a No Return and No Exchange Policy, stating an item cannot be given back to the store once a purchase is complete.

Payment in Dollarama stores was once by cash only, until Interac debit cards were added as a payment option beginning in 2008. Gift cards began to be offered in 2011. As of 2015, all Dollarama stores also support contact-less Interac Flash payments. In March 2017, Dollarama announced that credit cards would be offered as a payment option at all stores by the end of summer 2018.

Many Dollarama stores were opened in place of former locations of the now defunct BiWay, which closed after a series of dubious financial transactions involving a new owner of the parent operation. Dollarama launched its online store on 21 January 2019 where it will sell many of its products in bulk. Only 1000 of the roughly 4000 products offered in Dollarama stores will be sold online, namely items that are easily purchased in bulk.

From Wikipedia’s article on Dollarama, shared under CC BY-SA 4.0.5

Subsidiaries and ownership

Subsidiaries

From Wikidata.1

Timeline

  1. May 1, 2016New chief executive Neil Rossy becomes CEO1
  2. 1992Founded Founded1

Sources

The numbers on this page point here. Each one links to the record it came from.

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