The story
The original range comprised three 1:24 scale model kits of timber-framed buildings sold B2C via direct response advertising. There were few accessories available at 1:24 scale but an emerging 1:12 dolls’ house market and good quality miniatures becoming available from Taiwan, encouraged collecting and repeat business.
In February 2013 the company was sold to internet retailer and magazine publisher MyTime Media, on the retirement of founder Jackie Lee and the new firm relocated warehousing to Peterborough and thereafter to Queenborough in Kent.
Expansion
In 1983 The Dolls House Emporium moved to converted farm buildings in Denby, Derbyshire, starting with one unit and by 1992 occupying five units with a manufacturing workshop, warehousing, offices and shop.
In 1988 the first imports were purchased direct from the factories in Taiwan and China (via Hong Kong), and the company started selling B2B as well as B2C, attending its first trade exhibition with a stand at the British Toy and Hobby Fair in 1988 showcasing the Queen Anne House. It was such a success that several were immediately despatched to Saks Fifth Avenue in New York City.
In 2015, the company moved to its current premises in Queenborough, Kent.
Awards
2012: Outstanding Customer Relationship Management & Customer Service:
ECMOD Direct Commerce Awards.
2011: Outstanding Customer Service:
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ECMOD (European Catalogue and Mail Order Days) Direct Commerce Awards.
2007: Orchard House is 'Highly Commended' Right Start toy awards.
From Wikipedia’s article on Dolls House Emporium, shared under CC BY-SA 4.0.3