Dougall Media

The two stations were formerly united under the brand Thunder Bay Television. However, upon becoming a Global affiliate in February 2010, CHFD rebranded as Global Thunder Bay, following a branding scheme used at Global owned and operated stations. CKPR continued to use the Thunder Bay Television brand until May 2012, when it rebranded as CKPR Thunder Bay. Prior to this, the stations usually used the on-air branding scheme of Thunder Bay Television and then the name of the network to which the channel was affiliated, except in cases when the channel was airing programming that wasn't from the network to which it was affiliated. For example, CKPR-TV was normally branded as Thunder Bay Television - CBC, however, while airing non-CBC programming, such as TB News, it was branded as Thunder Bay Television - CKPR. Both stations still, however, air local newscasts under the single brand TBT News.