The story
Dreamfarm was founded in 2003 by the then 22-year-old Alexander Gransbury. The company's first product was the coffee grind knockbox, Grindenstein. Feeling frustrated with no easy way to dispose of the used coffee grinds from his home espresso machine, Gransbury built the first ever Grindenstein prototype out of a PVC pipe and a construction bolt. Within twelve months, Grindenstein – now made out of ABS plastic and Santoprene rubber – was being sold in selected retail stores around Australia, while still being built at Gransbury's family residence in Canberra. By the end of 2005, Grindenstein was being sold nationally and internationally.
Dreamfarm's production was moved offshore in 2006, so the company could continue to meet the increasingly high demand and provide products of an optimum quality. From there it was able to concentrate on designing and producing more products and extending the range.
Dreamfarm Europe BV was launched to sell directly to European retailers in June, 2006. Due to the fall of the Euro against the US dollar and increasing costs of freight and holding stock in The Netherlands, Dreamfarm Europe BV was closed in June, 2017.
In 2007, Dreamfarm secured distribution agencies in Canada, the US and New Zealand.
As the company continued to expand, the need to be based in a larger city became apparent. It relocated its headquarters to Brisbane, Queensland, in January 2008. To sell directly to the expanding USA market, Dreamfarm Inc was established as wholly owned distributor in May 2008 and Dreamfarm Australia Pty Ltd followed in 2013. Both subsidiaries run their own local warehouses to service retail stores and internet consumers. Their local sales and support staff manage teams of external sales representatives who call on over 1200 and 400 retail stores in the US and Australia respectively.
Dreamfarm is currently distributed in 23 countries worldwide, including France, Norway, Switzerland, Japan, Israel, Denmark, Ireland, the Philippines, South Africa and the United Kingdom. The UK is Dreamfarm's largest market (outside of Australia and the United States).
From Wikipedia’s article on Dreamfarm, shared under CC BY-SA 4.0.3