The story
In the late 1940s, Larry Hatch and Bill Peters were supervisors at Isaly's Restaurants in Pittsburgh. On a trip to Cincinnati, Hatch was impressed seeing the Frisch's Big Boy Drive In operation. He and Peters contacted Big Boy founder Bob Wian, reaching a 25-year agreement to operate Big Boy Restaurants in the Pittsburgh area, which would be called Eat'n Park.
Eat'n Park launched on June 5, 1949, when Hatch and Peters opened a 13-stall drive-in restaurant on Saw Mill Run Boulevard in the Overbrook neighborhood of Pittsburgh. Advertised as "Pittsburgh's First Modern Eat-in-your-Car Food Service" this location was serviced by 10 carhops. Four months later, a second unit opened in Pittsburgh, by 1956: 11 units, 1960: 27 units, 1965: 30 units, and by 1973: 40 Eat'n Park locations. After leaving Big Boy, the chain entered Ohio and West Virginia, and eventually grew to over 75 restaurants. In 2017, there are 69 Eat'n Park restaurants operating.
Eat'n Park's early success had a direct impact on what would become the signature dish at McDonald's. Jim Delligatti, the Pittsburgh-area franchisee for McDonald's and one of Ray Kroc's earliest franchisees, invented what eventually became the Big Mac in the kitchen of Delligatti's first McDonald's franchise, located on McKnight Road in suburban Ross Township before debuting at the McDonald's owned by Delligatti in Uniontown, Pennsylvania, on April 22, 1967, selling for US$0.45 (equivalent to $4.35 in 2025). It was designed to compete with the Big Boy hamburger Eat'n Park was offering at the time.
In 1974, Eat'n Park allowed their 25-year Big Boy franchise agreement to expire. This was publicly attributed to discontinuation of car hop service—which ended in 1971—but it was largely motivated by the end of $1 per year licensing fee Eat'n Park enjoyed. As a result, the Big Boy hamburger was renamed the Superburger. The non-renewal of the Big Boy agreement eventually allowed Eat'n Park to expand into areas licensed to other Big Boy franchises. Eat'n Park expanded into Northeast Ohio including Greater Cleveland, Akron and Youngstown, and into West Virginia: first Morgantown, followed by Clarksburg and Wheeling. In 1977, Big Boy reassigned the Pittsburgh territory to Wheeling-based Elby's Big Boy. Sold to Elias Brothers Big Boy in 1986, the Elby's locations closed in 2000 when Elias Brothers faced bankruptcy, the rights now owned by Big Boy Restaurant Group. The closest Big Boy restaurants operate in Greater Cleveland and Frisch's Big Boy restaurants in Heath and Lancaster, both near Columbus. In Morgantown and Clarksburg, Eat'n Park competes with fellow former Big Boy franchisee Shoney's.
The company launched its signature Smiley Cookie in 1986 to coincide with adding a bakery to its locations. The Smiley Cookie came from Warner's Bakery, a small bakery in Titusville, Pennsylvania. The Smiley Cookie would become so popular that it would eventually be added to its logo and would spawn the "Frownie" brownie from rival Kings Family Restaurants, which would be controversially discontinued in 2015 after Kings was sold to a private equity firm. Eat'n Park filed several lawsuits against companies outside the restaurants' operating area to enforce its trademark on the Smiley Cookie.
In 2011, Eat'n Park was awarded the Achievement of Excellence award from the American Culinary Federation.
Locations
While Eat'n Park currently serves western Pennsylvania, eastern Ohio and northern West Virginia, the chain also served the Harrisburg, Lancaster, and York, Pennsylvania markets from the mid-1990s to 2010.
From Wikipedia’s article on Eat'n Park, shared under CC BY-SA 4.0.4