Private company

eBoy

Logo: eBoy, Public domain, via Wikimedia Commons3

German pixel art studio founded in 1997

eBoy is a pixel art studio founded in 1997 by Kai Vermehr, Steffen Sauerteig, and Svend Smital. It is based in Berlin and Los Angeles. The studio's 8-bit-style work draws on popular culture and commercial imagery, rendered as three-dimensional isometric illustrations of cityscapes populated with robots, cars, and topless women.2 Wikipedia text CC BY-SA 4.0

Last updated Oct 21, 2026.

Overview

1998Founded1
  • HeadquartersBerlin1

eBoy is a pixel art studio founded in 1997 by Kai Vermehr, Steffen Sauerteig, and Svend Smital. It is based in Berlin and Los Angeles. The studio's 8-bit-style work draws on popular culture and commercial imagery, rendered as three-dimensional isometric illustrations of cityscapes populated with robots, cars, and topless women.2

The story

Sauerteig and Smital grew up within blocks of each other in East Berlin and met as teenagers. Neither had access to video games or computers; they learned about Western culture from John Peel's radio programs and punk shows staged in churches. Sauerteig took part in the Leipzig demonstrations that preceded the fall of the Berlin Wall, and later studied video arts at the Berlin Institute of Design. Smital studied typography and magazine design at the same school.

Vermehr was born in Germany and raised in Venezuela and Guatemala, where his father worked in pharmaceuticals. He grew up with Apple II computers but felt culturally isolated, and moved to Berlin after finishing school. He studied design in Cologne and later joined MetaDesign, where he met Sauerteig, then a student intern, in 1994. They began publishing pixel art on a website after Sauerteig graduated in 1996, and brought Smital in soon after to form eBoy. Earlier work had been distributed on floppy disks passed among friends.

The studio's work is inspired by "shopping, supermarkets, TV, toy commercials, LEGO, computer games, the news, magazines". Vermehr has also cited the picture books of Ali Mitgutsch as an influence.

From Wikipedia’s article on EBoy, shared under CC BY-SA 4.0.4

Timeline

  1. 1998Founded Founded1

Sources

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